What Web Businesses Can Learn From Online Gambling

By , September 27, 2017 9:59 am

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Abstract: learn how to gain visitors’ trust by studying how online casino websites have overcome enormous obstacles to building trust among site visitors.

Online gambling is one of the fastest growing segments of ecommerce in the US, an especially impressive feat since it is illegal in the US. Due to their illegal status, gambling sites face high hurdles in the advertising and promotion arena as well, since most US-based online media companies, most notably Google and Yaho…

Abstract: learn how to gain visitors’ trust by studying how online casino websites have overcome enormous obstacles to building trust among site visitors.

Online gambling is one of the fastest growing segments of ecommerce in the US, an especially impressive feat since it is illegal in the US. Due to their illegal status, gambling sites face high hurdles in the advertising and promotion arena as well, since most US-based online media companies, most notably Google and Yahoo, refuse to advertise them.

You might think that online gambling websites would face an insurmountable obstacle in gaining users’ trust, as well. Trust has long been an issue in ecommerce, historically plagued by credit card billings and websites that disappear just before the orders were to be shipped–and a constant mainstream media drumbeat of the dangers of online transactions. Building trust has long been a chief concern of businesses selling over the web.

The trust issue is only compounded for the online gambling industry when it comes to serving US customers. Would you trust a website with your money if it were located overseas, and you had little legal recourse whatsoever to get your money back if you were dissatisfied–and if the “product” itself were essentially intangible, anyway? To top it off, what if the purchase itself was illegal?

This is precisely the challenge that online casinos meet every day, with the estimated 60 percent of their industry’s customers who come from the USA. Casino websites owned and operated entirely outside the borders of the US are free to accept US customers. But gambling online with real money is illegal in the US under federal law, specifically the Federal Wire Wager Act, not to mention a host of state laws.

How Do Online Gambling Websites Gain Visitors’ Trust?

* Trust symbols: gambling websites’ businesses, being located outside the US, are not eligible for most US-based business certification programs such as the Better Business Bureau or Square Trade. So, they created their own trust seal: ECOGRA, E-Commerce and Online Gaming Regulation and Assurance. Online gambling sites are also wont to make a prominent display of their secure connection certificates, from organizations such as Thawte.

* Assurances: users’ concerns about reliability are not just answered implicitly with fancy seals or confident language. One of the most successful online gambling websites contains this prominent declaration on its homepage: “We are licensed and regulated by the Government of Gibraltar, and our games are tested by iTech Labs, an independent tester of gaming and wagering devices to ensure that the games are fair and operate correctly.”

* Transparency: while it is often hard to tell just who is behind most ecommerce sites, successful online gambling sites are models of transparency: the location of the company owning the casino is always prominently displayed, and assurances of honesty are backed up with independent audits of the technology used.

* High-quality design: successful gambling websites always look great, no matter how small the business behind them. Plain old HTML may be enough to convince people to post their room rentals on Craigslist, but it doesn’t seem enough to make web users fork over their credit card digits to an online casino.

* Low barrier to entry: gambling websites generally either have a free option or require only a small upfront payment.

* Highly optimized designs. It’s usually only a single click, if even that, from the homepage to the virtual betting tables. When you can get straight to doing what you want to do, there is not a lot of time to start nursing doubts.

In short, if you take your online business‘s trustworthiness for granted, you may be missing out on potential customers who need additional assurances. Take a lesson from websites that can’t trust their trustworthiness to be taken for granted: make sure visitors to your site feel comfortable opening up their wallets.

Sticky Sites Rule The Internet

By , September 23, 2017 8:44 am

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Cure your website traffic woes by providing visitors with content that will bring them back again and again.

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Read through the hundreds of forums and bulletin boards on the internet and you will find dozens of threads centering on the lack of web site traffic. All the other remaining threads bemoan the difficulty of getting visitors to return long enough to buy something. Then there are the threads about the complexity of getting listed and ranked well in important search engines.

All of these dilemmas have the same cure – CONTENT. Content that is pertinent to the subject of a website and updated regularly makes a site “sticky.” Sticky sites drive and keep occupied all the visitors you could possibly handle. Search engines drink from the fountain of fresh and interesting content provided by savvy webmasters who enjoy increased rankings and sales.

You too can enjoy these benefits with just a little effort and a small budget if you create or find content appropriate to your topic. Add some or all of the following types of content to your site and your traffic will increase and visitors will return often.

Articles – There is no doubt that free reprint articles are the best way to populate websites. You can maximize the benefits of articles by writing them yourself or by offering a small fee to writers for customized versions of their popular articles.

Quotes – An interesting set of quotes on topic will help motivate and inspire visitors. Add and delete quotes regularly to keep your site fresh. Find quotes at http://www.annabelle.net/ and http://www.brainyquote.com/.

Puzzles – People love games and puzzles. Appeal to the child that exists inside all of your visitors and they will reward you with their time and attention. One place to get a new monthly puzzle is http://tinyurl.com/6spgk. Consider investing a small sum to have a custom crossword puzzle developed for your site.

Forums – Follow in the footsteps of successful websites by adding free forums to your site. Check out forum software at http://www.yabbforum.com/ and www.phpbb.com Ask loyal visitors to serve as moderators for specific topic threads.

Feedback/Guestbook – Allow visitors to ask questions or comment on an issue raised by your site or your blog. Make this information public (so long as it is in good taste) and searchable by visitors.

Reviews – Unbiased reviews are universally popular. Add reviews of books, software, hardware, scripts, movies, television shows, schools or spas to your site and visitors will return again and again.

Case Studies/Success Stories – Everyone loves a success story. Interview your best customers and add their stories to your website to bolster your credibility and satisfy your content needs. Be careful to make the success story interesting and motivational rather than commercial.

Jokes – A sense of humor is often lacking on the internet. Imagine how impressed you would be by an attorney who has such a good sense of humor that he keeps all the best attorney jokes on his website. Follow in the footsteps of that attorney and visitors will look forward to visiting your site.

Newsfeeds – Does your site cover a topic that frequently generates breaking news? Add current news to your site via feeds available at such websites as http://www.news4sites.com/services/index.php?t=sites and enjoy a higher rate of return visits from your readers.

Resource Directories – Instead of the usual reciprocal link campaign consider adding a resource directory to your site that actually points your visitors to valuable sites that complement your own. List only the sites you choose and do not incur search engine wrath by insisting upon reciprocal links. All links in the directory should open to a new browser window.

Newsletter & Archives – You don’t have to recreate the wheel and attempt to create a huge list for your newsletter. Offer regular updates by e-mail or blog to current and potential clients and include links to pertinent articles or resources. Keep archives publicly accessible and search engines will visit often.

Blogs – Why should you jump on the current trend of blogging? Search engines adore blogs and visit them often because they tend to be updated frequently. You can use a blog to replace your e-mail newsletter and to feature your product or service reviews and other bits of pertinent information that do not merit a special e-mail to your customers.

Job Listings – Consider adding fresh job listings to your site that fit your topic. For instance, you could feature telecommuting jobs if your site topic is “work at home.” Make sure you have the permission of the employer prior to posting their openings on your site.

Testimonials – Request testimonials form current and past clients and sprinkle them throughout your website. Remove outdated testimonials and add fresh ones on a regular basis. Give your clients live links (opening in a new browser window) to their website within the testimonial.

Please remember that you need permission to use content created by someone else and at all times follow the rules of the Digital Millennium Copyright Act of 1998. You can read the full text of this law at http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:.

The internet was conceived as a method of sharing information with people around the world. If we all return to these roots by filling our websites with topic appropriate content then we will be rewarded by search engines. Forums complaining about the lack of website traffic will disappear and be replaced by recommendations of interesting websites to visit.

(c) 2005, Davis Virtual Assistance. All rights in all media reserved.

Product Review: JVC DLA-RS2

By , September 19, 2017 7:23 am

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If you are looking for the best video projectors around, you should consider the JVC DLA-RS2.

JVC DLA-RS2

If you are looking for the best video projectors around, you should consider the JVC. More specifically, try JVC’s DLA-RS2. This is one of the best projectors on the market at the moment. If you are looking for a quality projector at an affordable price, choose the JVC DLA-RS2.

These days, a lot of people are looking to invest in home theater systems. There is nothing like coming home everyday and being able to watch your favorite movie on a quality screen that is projected from a quality projector. Shopping for home theater accessories is very easy. For a home theater, most people look for screens, projectors, speakers, and of course, movies.

Where can you purchase this projector? It’s easy. All you have to do is go to http://www.integrityhometheater.com/jvc-dla-rs2.html, and you will be able to browse JVC products.

The DLA-RS2 is the best projector you will find. The DLA-RS2 uses technology called liquid crystal on silicon. This is also used in Sony displays. This product is definitely one to consider if you’re looking for a projector that displays a clean, crisp picture on any screen.

The product is able to show off its 1080p D-ILA that is able to produce a 30,000:1 contract ratio. All of this can be done with a variable iris. Doubling JVC’s DLA-RS1 previous native contrast ratio, the DLA-RS2 is most definitely the greatest projector for any home theater. This specific projector is made with a fourth-generation chip that provides its 30,000:1 on and off contrast ratio. Without an iris, the projector is able to play movies with a clear picture that is sure to blow you away.

The DLA-RS2 also focuses on color accuracy. The projector is able to show perfect skin tones, the perfect tint of green grass, and the perfect blue sky, all while watching a movie. The color will look so real, it will feel like you’re actually there.

Web Analytics: Make A Plan. And Stick To It.

By , September 15, 2017 6:46 am

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When it comes to analyzing your web site statistics, what’s infinitely more important than the numbers themselves is the actual trend that they portray. If you’re trying to build traffic to a web site (and who isn’t these days?) then your first concern should be that the numbers are increasing on a regular basis.

To properly watch those numbers, and know when you need to make adjustments, you should not depend on analyzing statistics that have been logged over time. Instea…

web analytics,site analytics,statistics,analysis,traffic stats

When it comes to analyzing your web site statistics, what’s infinitely more important than the numbers themselves is the actual trend that they portray. If you’re trying to build traffic to a web site (and who isn’t these days?) then your first concern should be that the numbers are increasing on a regular basis.

To properly watch those numbers, and know when you need to make adjustments, you should not depend on analyzing statistics that have been logged over time. Instead, you should make a daily, weekly and monthly schedule to look over certain statistics.

For example, you may want to watch daily trends in traffic and page views so that any trend lasting more than a couple of days can be immediately addressed.

Once a week, you might want to look at how many hits you’re getting via search engines.

And, perhaps, once per month you’ll want to look at how many page views per visit are being generated by search-engines versus links, versus direct traffic.

If you’re running pay-per-click advertising, it’s even more important to track your clicks and where they come from on a regular basis. Small changes can easily lead to large disruptions in your income flow.

In the end, you’ll need to decide for yourself which stats you should analyze daily, weekly and monthly according to your own site goals. Once you’ve decided which are the most important statistics to track regularly, write down a daily, weekly and monthly to-do list.

Make that plan, stick to it, and you¹ll find yourself infinitely more in touch with your site. You¹ll think about creating solutions to your challenges more often. And, in all likelihood, you’ll find yourself dealing with a more and more successful web site.

The Advantage of Going After A Nook On The Web

By , September 11, 2017 5:59 am

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Focusing on a nook to the exclusion of everything else is a tremendous way to make money.

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Focusing on a nook to the exclusion of everything else is a tremendous way to make money.

The Advantage of Going After A Nook On The Web

When we talk about a nook, we are merely focusing on a specific area of a service or product sector. Think of nooks and crannies in a room. A simple, but clear, example of a nook would be Lasik eye surgery. It is a nook within the larger field of eye care and much larger field of medical services. The key to making money in your particular area is to focus on a specific nook that provides either a large volume of business or small volume with lucrative profit margins.

One of the biggest nook advantages is the ability to quickly become a dominant player in the area in question. By definition, there is almost always a limited pool of competitors in the market area, either for the area itself or the geographic limitation. Assume you are offering Lasik eye services. There are a limited number of medical professionals in your area offering the same thing. This means you have an outstanding opportunity to become the dominant personality. You can go get appearances on the local television and radio shows, publish articles in the paper and so on. News outlets are desperate for such quality content.

On the web, the same concept applies with a slightly different orientation. You want to focus on your nook to the exclusion of everything else. This sounds simple, but can be difficult to implement. There is an incredible temptation to expand a site beyond the nook in question. The motivation, of course, is greed. We all tend to think that if we offer tour services to London, our clientele would obviously be interested in buying soccer shirts for the professional teams in London. Wrong. Define your nook and stick to it. Even if you sell a few shirts, you risk distracting your prospects from purchasing a tour.

The web also provides unique advantages found in no other business medium. One of the dominant ways to market any business is to write content for periodicals. I am talking about informative articles, not advertisements. If you wrote an article for the local paper and they included it in their Sunday edition, how would you be viewed? It would be a lot more effective than an advertisement and, over time, you would become a trusted source for most readers. Whenever they thought of your area of expertise, they would come to you or your business. Talk about a goldmine!

On the web, you can take this example to the extreme. There are numerous sites known as article directories. These sites collect articles for an interesting audience. Websites, blogs and online newsletters need content all of the time. They use article directories to find the content. You should submit articles to the directories under the category applicable to your business. If you make the articles informative, you will quickly become a credible source and they will use your articles again and again. It is like being published in your local paper and a few hundred papers in other cities.

In summary, find your nook or cranny and stick to it.

You Are An Internet User… But Many People Are Not

By , September 7, 2017 4:23 am

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Many companies now advertise on search engines. It can be very lucrative if you know what you are doing. We advertise on search engines. If you are reading this article on-line, it is a good chance that you use the internet on a daily basis to find what you need – doesn’t everybody? You can tell from the title of this article that the answer to that question is “no? There is still a significant segment of the population that still aren’t yet internet users, let alone skilled…

Many companies now advertise on search engines. It can be very lucrative if you know what you are doing. We advertise on search engines. If you are reading this article on-line, it is a good chance that you use the internet on a daily basis to find what you need – doesn’t everybody? You can tell from the title of this article that the answer to that question is “no? There is still a significant segment of the population that still aren’t yet internet users, let alone skilled at using the web to find what they need.

Ponder these statistics for a moment:

US – Population: 299,093,237
US – Internet users as of Jan/06: 205,326,680

That means 68.6% of the population use the internet.

(Information from Nielsen/NetRatings, published on InternetWorldStats.com)

According to this information there are almost 94 Million Americans (or 31.4% of the population) who are not internet users. Of course some of these people are going to be too young or too old, but even removing the approximately 46 Million Americans who are either above 75 or below age 10 you are left with 48 Million Americans (or 16% of the population, data from 2000 US Census) in key-buying demographics that do not rely on the internet for their product and service searches. And how about those considered ‘internet users’ by the Nielsen statistic that only use email and only occassionally?

So if you are only marketing via the internet, you are probably excluding up to 40% of your possible customer base right off the bat!

Search Engine advertising can be a great asset because it helps people who are looking for your service find you. But what about the people who don’t come up with the idea to use your service on their own. For example, we have an extensive search engine advertising program, but we also have almost 1 Million addresses that we have purchased and mail to regularly. Most of the people we get from our postcard mailings are not postcard buyers already. They are business owners looking to expand, and we educate them through our mailings how to do that with postcards.

If we only advertised on the internet we would only get business from people already looking for our service. Truth is, most of our customers have never Googled the word “postcard?because they hadn’t thought of doing direct mail until we gave them the idea.

Maybe you are in a Business-to-Consumer Industry, the same rule applies. Some people will type “duct cleaning service, Tampa” into a search engine, but most people don’t think of duct cleaning on their own. If a man is looking for a piece of jewelry for his wife, he may find you on Google, but with postcard mailings you can generate orders from guys not thoughtful enough to come up with the idea on their own.

While internet advertising can be a healthy part of your balanced marketing diet, if you are only using the internet, you are far from maximizing your reach and your sales. Diversify your marketing plan with direct mail and your will have more healthy sales numbers come the end of the year.

Online Shopping Boom in Australia

By , September 3, 2017 3:57 am

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The recent online shopping boom in Australia has gained so much recent popularity, and now it seems every other site for online shopping is from Down Under. Why this latest craze?

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Online Shopping
As everyone knows, the Internet is a great place to find bargains and great deals on any product you can name. Want heated socks? You’ll find them online. Discount books? No problem. Any and everything can now be purchased online, and most Internet shoppers know that buying online is usually much cheaper than visiting a physical store. Online shopping has become very secure, and there’s no reason to be afraid to buy online. With many differed verified and secured systems, it’s okay to use your credit card for your Internet purchases. Online shopping is quick, easy, and cheap, and everyone is getting involved. Even people who never buy anything online are realizing that sometimes there is no choice. Even event tickets to concert and sporting events can be found online ?often after those venues have already sold completely out of tickets. If you can get tickets to the big game online and no where else, why not use the Internet to your best advantage?

A World Connected
The Internet has brought the entire world together. From the safety and relative comfort of your own home, you can browse online encyclopedias, libraries, visit museums and zoos around the world. You can shop in Paris, read about art in Egypt, and research anything that you desire ?if you know how to use the Internet. A man living in Idaho can chat with a woman living in Beijing. People from all walks of life can get together in a virtual room and play games, have heated discussions or even date. The Internet has connected the entire world, and we are the ones who benefit. We can learn about anything, buy anything, talk to almost anyone, and all we need is Internet access.

How Are Things Down Under, Mate?
Australia has taken part in the online shopping boom in a big way. Australian-based and Australian-themed web sites filled with every product imaginable will pop up in any Internet search. Many of these sites, while easy to navigate and attractively laid out, have so much stuff on them that it can get confusing. Australian-based online shopping sites have become increasingly popular recently. Is it possible that Aussies like to shop online as much as the rest of us do?

It’s true that most of the time; you don’t know that you’re visiting a site from another country unless there’s another language (that you can’t read) on the site. It’s easy to tell “oh, this site is Japanese?or “this site much be German?because the language is strange and unfamiliar. But sites based in English-speaking countries, like Canada, England, and Australia are harder to discern from the pack. If everything’s printed in English, how do you know if that site comes from California or the Australian Outback? Most Australian online shopping sites don’t have helpful pictures of kangaroos and wallabes to tell you “hey, we’re from Down Under!?So chances are that you’ve already been exposed to an Australian online shopping site and you didn’t even know it! Australian online shopping sites are all over the place. They pop up in searches and they’re being linked to all over the place. Unless something blatantly tells you “this is Australian,?chances are that you won’t even know the difference.

Shopping With the Aussies
A culture that has been immortalized in film, books, and restaurants, many countries are fascinated with Australia. A wild, rugged, and infinitely interesting land, Australia has a culture, a language, and a style all its own. The recent online shopping boom in Australia has brought more Aussie-made and Aussie-related products into America and other countries. But Australian online shopping isn’t all kangaroo figurines and boomerangs. Australian products are great, and that’s why they’re becoming so popular. Online shopping in Australia is huge right now, and sites for shopping abound.

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