New company? Boost your credibility and trust!

By , May 23, 2018 8:36 pm

372

It is very hard to be “the new guy in the block”, since in most of your interactions you will have to try leave good first impressions. Some say it is most important to be yourself and care about others and things will turn out great. It is the same with companies. Read further for deeper insight into this.

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It is very hard to be “the new guy in the block”, since in most of your interactions you will have to try leave good first impressions. Some say it is most important to be yourself and care about others and things will turn out great. It is the same with companies. Read further for deeper insight into this.

Being new means you have to build trust and reliability from the very beginning, so that your clients feel comfortable to do business with you. Building trust requires consistent efforts in every channel of communication with clients. It is rather clear how you can do that in your interactions eyes-to-eyes. But:

?How can trust be built when you do not physically meet your customers?

?How can you build trust when you can not smile and use your friendly voice?

?How can you get over the concerns about Internet privacy and security?

Most of your visitors search for credibility indicators on your website before they leave you their money. What matters is the whole online experience you are providing them: website look, navigation, content etc. If you have done all that right, by placing a chat button and giving guarantee of personal service and support you can complete their whole perception. Think about your personal contacts – the people you meet and talk to frequently are usually the ones you trust the most. Communication is not the only ingredient for developing trust, but it is a critical one.

Let’s consider some things to build trust from the angle of live support and chatting with your online visitors:

?Show your spirit! What makes us happy is style, beauty, positive attitude and pleasing experience. Emphasize to your online visitors that your company is not stale, but it is fresh, energetic and growing.

?Be accessible at any point of clients’ decision making – place the chat button on every page they would need assistance;

?Show them that you care by reading carefully what they write and personalize your reply;

?Be sure to use the three elements of trust: consistency, responsiveness and honesty;

?Be interesting and entertaining where possible;

?Be different from others and have style!

?Don’t try to look big. Try to serve customers the best way you can!

Increasing The Perceived Value of Your Product or Service

By , May 19, 2018 7:57 pm

483

Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment.

value, products, services

Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment.

Rest assured, you will make sales if you research the market, locate a need and provided a quality solution. Do not let insecurity waste the blood, sweat and tears you expended on the business. Instead, you should focus on building your credibility and displaying it on your site.

Consider the following:

If your product is the greatest thing since sliced bread, why are you selling it for a nominal amount? Sell it at a higher price to build credibility. This increases the perceived value because people associate higher prices with better quality.

Let’s look at professional services based on an hourly fee. If I write an e-book on Internet marketing for attorneys or accountants, the price I charge is going to be based on the conversion ratio. These professionals are particularly time conscious since they bill by the hour in their own practice. If my book promises to get them 10 clients each month producing $50,000 in revenues, the book is extremely valuable to them. If I charge $19.95, my credibility goes down the tube. Why would someone give away such valuable information for such a cheap price? On the other hand, if I charge them $599.99, the price adds to the credibility of my claims.

Don’t worry about charging too much for your service or product. You can always lower the price to ascertain the best figure for converting clients. It is much more difficult to raise the price for current clients.

Consider offering a free trial or consultation. This increases the perceived value of the service or product. Prospects will view you as credible because you would not give something away if it didn’t work.

If you know your stuff, you should be writing and publishing articles on the Internet. Unlike an advertisement, articles build an incredible level of credibility for authors and sites. If sites are willing to publish your articles, you must really know your area of expertise, right? You prospects will think so.

Include as many testimonials on your site as possible. The comments of previous purchasers will raise your credibility.

Give people a strong guarantee. For instance, most profitable e-books sites offer an unconditional 365-day refund policy. Yes, the customer has a full 365 days to ask for a refund. Will some people take advantage of this? Yes, but who cares? An e-book site requires little overhead, so the refunds are not adding much cost to your business compared to the increased sales you will get because of the guarantee.

Don’t kill your business by lowering your prices. If you are offering quality, charge accordingly and provide proof of your credibility.

What is a Web Directory?

By , May 15, 2018 6:51 pm

501

Do you have a website and are looking for more traffic?

web directory,seo,search engine

Do you have a website and are looking for more traffic? If so you don’t have to despair trying to figure out how you will direct traffic to your site because there is a tried and true way to increase your traffic in no time! The best method to get more traffic is with one way links. You may have heard of reciprocal links in the past, but that requires you to host a link on your site as well. With one way links there is a link to your site, but you don’t have to host a link as well! You might be wondering how you can possibly get other sites to host a link to your site without you having to host a link back, but fortunately it is not only possible but really easy with web directories!

One Way Links and Web Directories

Website directories are simply directories that focus on compiling links to other websites and then categorizing them. There are thousands of web directories on the Web that will allow you as a website owner to submit your website information and link to have included in the web directory. Then, a human will review the submission to approve it for the web directory. Then, your site will have a new one way link in the web directory that will help you reach more people and ultimately get more traffic. Since there are so many web directories you can spend a lot of time submitting your information in order to receive those important one way links. Or else you could hire someone to do it for you. Amazingly, there are many online companies that focus on submitting your link to website directories and since they already know the web directories and how to go about the process they can do it fast and cheap!

Since there are so many directories out there and you want as many links as possible then this might be the best bet for you. Trying to link your site with all of the web directories on the web will take a lot of your time and you won’t be able to focus on other projects or business. Of course, if you have a lot of free time then you can visit all of the web directories you want to submit your website to get a one way link. That is completely up to you, just know there are companies that offer this service for a very reasonable rate.

Some of the most famous web directories are Yahoo! Directory, Open Directory Project, as well as LookSmart, so you will want to start with these. Of course, there are plenty of other web directories to choose from and you might need to do a little online research to figure out which ones are best. Just remember, if you want more traffic for your website start placing some one way links to your site in web directories and watch the visitors come.

The eBay Item Listing Rules

By , May 11, 2018 5:27 pm

437

In order to better protect the buyers, eBay has specific rules concerning the items that can be auctioned off on the site. These rules must be followed, or the person posting the item for auction can be banned from the site.

eBay

Because eBay is such a huge marketplace, with members from all walks of life, in almost every single country around the world, it is no wonder that there are many scammers lurking about. In order to better protect the buyers, eBay has specific rules concerning the items that can be auctioned off on the site. These rules must be followed, or the person posting the item for auction can be banned from the site.

Even though there are numerous categories, items that are put up for auction really only fall into one of four categories at eBay: Prohibited, Questionable, Potentially Infringing, and Approved. Approved is the simplest category to define and understand. An approved item is any item that does not fall into one of the other three categories. That is fairly simple, right?

After the ‘approved’ category, however, it starts to get a little harder to understand – with the exception of prohibited items. A prohibited item may not be auctioned on eBay for any reason, under any circumstances. Prohibited items include alcohol, drugs, animals, tobacco, human remains or body parts of any type, lottery tickets, and governmental property. There is quite a bit more on the list, and that list can be viewed at the eBay website.

Questionable items are those that are not prohibited, but are not necessarily infringing. Adult material falls under the ‘questionable’ category. Tickets of any type may also be questionable. Law enforcement related equipment, as well as guns, knives, and other weapons are questionable items. Artifacts, food items, batteries, all hazardous chemicals and materials are also on the list of questionable items. You can auction questionable items at eBay, as long as those items meet certain conditions.

Potentially Infringing items are those that violate copyrights, trademarks, and other legal rights. These items are almost always some type of media, such as software, DVDs, and CDs, but the list contains other items as well, such as counterfeit items and illegal recordings. You can find out more about ‘potentially infringing’ items at the eBay website as well.

If you are unsure as to which category your item falls into, you should contact eBay with this question before setting up the auction. As a buyer, you should carefully consider the consequences of purchasing items that fall under one of the three categories above. In some cases, it may be very illegal to have some of those items in your possession – no matter how they were obtained. Before making such a purchase, or bidding on such an item, you should find out more details about the item in question, and then get some legal advice.

Server Stats ?Analyzing Traffic To Your Site

By , May 7, 2018 4:35 pm

523

Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers.

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Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers.

Server Logs

Typically, there are two server tools available to you. Server logs are on your server and analyze site activity. The log keeps track of the files created on the server, the number of times there is a request for the file, where the hit came from and the exact phrase typed in by the person accessing the page of the site. Every system is different, but these basic elements should be included.

The second tool, a traffic analysis program, is pretty standard for most hosting companies, but you may have to ask them to turn it on. The programs analyze the raw data from your server and convert it into fascinating charts, diagrams and statistics. Most of the information is overkill. You have to be careful not to get overwhelmed by numerous ways to look at the data. Try to focus on the following information:

1. What sites are sending you visitors?

2. What search engines are sending you traffic?

3. What keyword phrases are people using to find your site?

4. How often are major search engine indexing robots visiting your site?

As you access the data, you are going to find some very surprising things. Actually, you are probably going to be stunned.

Initially, you are going to be amazed when you see which keyword phrases that are sending traffic to your site. Many of the keywords will not match your meta tags. Instead, they will be a combination of various keywords on a particular page. This is reflection of the fact that search engines mix and match your keywords as they see fit. So, should you change your meta tags to reflect the phrases shown in the data? No. The data you are seeing typically reflects keywords with little competition. Since you are already getting traffic from them, keep focusing on your original goals.

In looking at your data, the second key piece of data is identifying where the traffic is coming from. This data often falls under the “referrer?heading. By reviewing the data, you can see what search engines are producing data for you. If you are running advertising on a site, you should also be able to track the campaign.

The final area to analyze is the robot visit information. Depending on the program, the robot information may appear under “robots?or “user agents?headings. Robots are programs used by search engines to index web sites on the net. In reviewing your data, you should be able to determine how often the robots are coming to your site. If at all possible, make sure you add new content to your site before the next visit. The robots for the top search engines are Yahoo ?Slurp, Google ?Googlebot, and MSN ?MSNbot.

In Closing

Analyzing the traffic to your site is a key element to marketing your site. The more you know about your customers, the more you can cater to their needs.

What is a Web Directory

By , May 3, 2018 3:31 pm

426

The major purpose of a web directory is to provide directory users with a categorized list of high quality websites from a chosen field or industry.

web directory,seo,search engine,web design

A web directory in it’s simplest form can be thought of as a human indexed search engine. Humans can visit a directory website and make resource suggestions through an online form. A human editor will review the suggestion and add it to the directory provided it meets the submission guidelines for the directory.

General vs Niche Directories

There are two major types of web directories on the internet, general and niche. A general web directory will have it’s resources sorted into a large number of categories covering a wide range of topics. Niche web directories tend to focus on one subject with resources sorted into a smaller number of highly related categories.

Purpose of Web Directories

The major purpose of a web directory is to provide directory users with a categorized list of high quality websites from a chosen field or industry. With the advent of search engines as the preferred method for finding internet resources the importance of directories as information provider’s has diminished. But, as search engine technology and the field of search engine optimization have evolved, a new use for web directories has materialized.

Directories and Link Popularity

Current search engine ranking algorithms place a huge importance on back links to a website as an indicator of it’s importance on the internet (known as link popularity). Search engine’s value links to websites from web directories because these directories have human editors. Having your website listed in a respected web directory is an indicator to the search engines that your website has met a certain standard for quality and is a site worth linking to.

Search engine’s also tend to serve up category pages from trusted web directories near the top of their search results so having your website listed in as many high quality web directories as you can should be part of any website marketing plan, especially when your website is new.

Getting your website listed in a web directory is also an excellent way to build high quality, search engine friendly back links to your website and gain targeted web traffic from both directory users and the boost to your search engine rankings from the increased link popularity of your website.

Please note, it is worth taking the time to carefully review a directory prior to making a submission. Not all directories are search engine friendly or provide traffic to their listings so it is up to the submitter to gather as much information about the web directory submission guidelines, linking structure and reputation prior to submitting a resource for inclusion.

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