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By , May 30, 2018 4:29 am

Kylie Jenner’s Influence On Social Media

One should not underestimate the celebrities influence on social media.This is due to their massive followers on social media.For Instance, a tweet by Kylie Jenner toward Snapchat made it lose billions of dollars in a months’ time. Without knowing whether it was a calculated move, Thousands of people liked the post. Kylie Jenner uses her marketing power the following methods.

She uses the influence by promoting products or companies.Before Kylie posted her tweet, Snapchat was actually making billions of losses on that investors had not realised. Snapchat was losing billions in advance even before Jenner’s post only that the investors failed to notice. The reason for this Is mainly due to users stopping using the platform and opting for others with a similar concept but enhanced. Therefore, her tweeting about it made people aware. This, therefore, serve as an indicator to social media companies to depend on celebrities and endorse them because of the play a significant role to their users. Hiring these celebrities will, therefore, bring more users.

Success in cosmetics is another way she uses her online marketing skills. US Presort findings show that a higher rate of consumers do comprehensive research on a product online before they decide to use that brand.But When a celebrity uses a specific brand, consumers tend to trust it, and the product becomes a success. This is the reason why Jenner’s make up brand name made million in a period less than two years. Therefore having celebrities like Kylie Jenner promoting a product will, in turn, bring more people who follow her to use that product. Her success in cosmetics can be attributed to the way she produced a few numbers of product for her initial cosmetics line. The Forbes fame she acquired encouraged her to the opening up of the cosmetics business.

Kylie uses her marketing power as a businesswoman and a mother to prove women can also be achievers. To Jenner since her childhood, the idea of being a successful businesswoman was unsound and such women seemed incapable to raise a family.She Therefore uses her social media success to prove this stereotype wrong. Through the cosmetics business, she makes products that focus mainly on mothers because she will become one soon. Though brands name plays a major role in relation to an external force or internal growth, Jenner’s follower base has not been affected and therefore making it an interesting thing even after the decision to focus on mothers. This has really contributed to a major cosmetics Boost as there are brands that are baby-inspired products for mothers.

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