Profit Explosion

By , October 28, 2018 11:42 am

326

The Backend of Internet Marketing Websites is where all the profit is. Understand this and you have the capacity to increase your income exponentially…

backend, internet marketing, profit online

Being a web developer when you mention the backend, you immediately think of database and content management system. In this article we’ll talk about the backend in a different light. The major source of profits from your online enterprise and you don’t have to be technical to implement what you learn.

The backend refers to the income generated from the people that bought your initial product by purchasing from you again and again. The backend is where most of the money is made online. Getting the first sale is the most challenging part, once you’ve made your first sale, the customer will now how much value you’re adding into their lives. A lot of marketers are happy to make the first sale with little or no profit because they realize the potential for profits in the backend. You can email your customers whenever you want and when you create a new product, there’s an instant explosion of sales.

Heres an example, let’s assume you have a product that sells for $49 and you move 10 per week. After 6 months that’s a tidy profit of $12 740. Let’s say you launch a new product that sells for $97 and send an email to all the people that bought your first product mentioning a 3-day only sale

If 20% (a reasonable proportion) bought your next product, that’ll be 52 people buying a product at $97, you’d make $5044 in just a few days. That’s over 10 weeks of normal sales in just 3 days, spectacular!

Now what you can do, is pre-program an autoresponder so that those people who now buy your first product after a few days have the opportunity to buy your second product. That’s a automatic system to upsell your customers and improve the amount of sales per visitor to your website. Initially, focus on that first sale and this knowledge will no doubt prove profitable.

Hope you received useful information in this article.

Where Do All These Internet Marketing ‘Experts’ Come From?

By , October 24, 2018 11:16 am

793

As I scan my inbox, on a daily basis I have offers to improve the quality of my site, create new catchy logos, and increase traffic through every conceivable method — but who makes these guys the experts?

Visit their web sites if you dare! When I’m feeling bored, this is what I’ll do…

Check their Google Page Rank. To do this, you need to install the Google Toolbar — you can get it at http://toolbar.google.com

Although Google Page Rank does little more than tel…

internet, internet marketing, search engine optimization, seo

As I scan my inbox, on a daily basis I have offers to improve the quality of my site, create new catchy logos, and increase traffic through every conceivable method — but who makes these guys the experts?

Visit their web sites if you dare! When I’m feeling bored, this is what I’ll do…

Check their Google Page Rank. To do this, you need to install the Google Toolbar — you can get it at http://toolbar.google.com

Although Google Page Rank does little more than tell you how many people link to a site, if the result is less than 2 or 3, they have a problem. (Internet ‘experts’ should know how to build their own page rank — shouldn’t they?)

Next, check their Alexa ranking. For this, you may either install the Alexa Toolbar or visit http://www.alexa.com/# and enter the URL of the site.

An alexa ranking of over a million means the site receives very little traffic. Would you buy a service to improve YOUR traffic from someone who can’t even get people to visit THEIR site?

Look at the pages on the site — do they look like a dog’s breakfast gone bad and come back up warm? Are there banners and ads for everything from hair implants to vacations in Tahiti?

Next, open the site in your browser and view the source. In Internet Explorer, simply select the View menu, and Source option.

Do a quick search for the Meta Keywords tag. You’ll often see tags crammed full of dozens of keywords, mis-spelled variants and variations that look like they raided a thesaurus.

In reality, if you find more than a couple of keywords and keyword phrases, the author is simply unaware of how the meta keywords tag is treated by the search engine spiders today.

To get any kind of ranking at all, the page and everything on it should have a clear and strong focus. This isn’t always possible on the home page — where a person may offer 4 or 5 different (but related) services, but certainly on each of the inside pages, the theme of the page should ring loud and clear.

While you’re in the source code view, have a look for JavaScript, Flash inclusions and other non-HTML features. If you see Script tags without matching NoScript tags — the author is using features that users without script support cannot use. Search engine spiders are also unable (or unwilling) to emulate scripted features.

Guess what happens to a site that requires users to have JavaScript to navigate beyond the first page? Neither users with JavaScript disabled nor search engine spiders will ever get beyond the first page!

Oh yes, and link requests… These have become so annoying they almost always end up straight in the trash. I can count on one hand the number of genuine link requests that came from webmasters of sites complimentary to my own.

Many of these I have recriprocated with — but the thousands of others to totally unrelated, bogus sites just gotta make you wonder what these people are thinking.

Also, in Google’s latest update — it is said that recriprocal links are being severely discredited in terms of increasing Page Rank. Better to work on one-way links, such as the one you would give me by publishing this article on your site. 🙂

Just for fun, run the site through an HTML Validator service such as: http://validator.w3.org/ — although a certain amount of non-standard HTML may be acceptable, one would hope that these so-called experts can write HTML well enough so that their home page will at least pass in most respects.

Last but not least, check the domain registration. Try http://www.whois.sc/beer-store.com (replace beer-store.com with the domain of the site you want to check — without http://www or any extra characters)

If the site has been registered for less than a couple of years, what gives these so-called ‘experts’ the experience to give advice to anyone?

(Would you let a doctor with less than 2 years education and experience open you up like a sausage to practice his first open-heart surgery?)

Unfortunately, the Internet is a place where time seems to pass like dog years. Can it be true that everyone who has read one or two eBooks on Internet Marketing and Search Engine Optimization now consider themselves to be an expert?

As for samples and references — check them out carefully! One vendor of custom toolbar products similar to my http://www.custom-toolbars.com product gives references to 7 or 8 ‘customers’ — but when you trace them through — you’ll find that these ‘customers’ are all the same guy!

One thing that is just as true as ever before — buyer beware!

What is ICMP?

By , October 20, 2018 10:20 am

356

ICMP (Internet Control Message Protocol) is an Internet protocol that is focused on the control of messages and the reporting of errors.

ICMP

ICMP (Internet Control Message Protocol) is an Internet protocol that is focused on the control of messages and the reporting of errors. In design, ICMP is configured to provide these functions as a mediator between a gateway and a host server. The presence of ICMP helps to protect the integrity of the messages that are relayed back and forth between the two devices, as well as make efficient use of the Internet Protocol datagrams that are present.

Being one of the core protocols within the overall protocol suite, ICMP takes on the direct responsibility of processing error messages. This can be especially helpful in a networked environment, as ICMP makes it possible for a server to send out an error message to all connected workstations in the event that a program is taken offline or is temporary unavailable for some reason. This makes ICMP a valuable tool in making the most use of the operating system interface on the network, without tying up a lot of resources at the same time.

How Does ICMP Work?

The beauty of being the go-between for the host server and various connected devices is that ICMP can encapsulate the message in a way that protects the content, but does not use up lots of resources. When a message is received by ICMP, the protocol places the entire message in single IP datagram, and then forward the datagram to the destination. This special routing relieves some of the usage from the more standard protocols and helps to keep resources open and available to the other protocols. Overall, this aids in the total efficiency of the network.

How Do I Get ICMP?

Chances are you already have ICMP in place if you work within a network environment, or are using a computer system that has the ability to be linked into a network. Installation on systems that do not have ICMP is not difficult, but owing to the widespread use of the protocol, there is not much chance that an outside installation would ever be needed. Just to be sure, check with a technician about the use of ICMP on your network.

What You Should Know About Sending Flowers Online

By , October 16, 2018 8:24 am

488

What better way to let someone know that you truly care about them than to send flowers? Flowers brighten anyone’s day and if you send flowers you will find the process so simple that you will do so on every special occasion.

To send flowers all one needs is a computer, Internet access and a method of payment. That’s right; you don’t even need to leave your home to! Technology has made it easy for people to send flowers all over the world!

Ordering flowers couldn’t be e…

send flowers online, flowers, order flowers

What better way to let someone know that you truly care about them than to send flowers? Flowers brighten anyone’s day and if you send flowers you will find the process so simple that you will do so on every special occasion.

To send flowers all one needs is a computer, Internet access and a method of payment. That’s right; you don’t even need to leave your home to! Technology has made it easy for people to send flowers all over the world!

Ordering flowers couldn’t be easier. There are thousands of online florists just waiting to help you send the perfect gift to that special someone. In fact, you can order up any kind of bouquet you like and, with special shipping arrangements have it delivered the same day or the next day. What better way to celebrate any occasion?

Do you know someone who is celebrating the birth of a new child? You can order a bouquet and have it sent directly to the hospital that the individual is staying in. Do you want to tell someone that you truly care for them? Have flowers delivered to their workplace or home. There is no better way to convey your feelings of joy or love then to order up a beautiful arrangement of flowers and have them delivered directly to your intended recipient.

When ordering flowers online you can browse through online catalogues. Catalogues will reveal a number of arrangements for any holiday. New Year’s, Valentine’s Day, Easter, Mother’s Day, Father’s Day, Halloween, Thanksgiving, Christmas, Birthdays, Anniversaries, Proms and more all call for flowers. Why not have them directly delivered? Shop from home and choose your arrangement while you sit in your favorite chair.

Along with the flowers you choose, you can send gift baskets too. A variety of gift baskets are available for adults and children a like and are suitable for every occasion. Alternatively, you will find florists that also have such delicacies as fine chocolates and even some toys that can accompany floral arrangements that you order.

Finally, many of your orders will be accompanied with floral care tips for the recipient so that you can ensure that they get the most out of your gift.

What if your recipient doesn’t really care for bouquets but loves plants? You can order potted plants for delivery too. Many potted plants can be transplanted later to the yard for repeated enjoyment year after year. Also, you can purchase specialty plants like bonsai trees and bamboo plants-truly exotic gifts for the very special people in your life.

When florists tell you that you can say what you feel with flowers they aren’t kidding. Anything you wish to convey to someone can be silently spoken through joyful blooms. Order up some flowers online and have them directly delivered to those special people in your life.

Your thoughtful expressions will create a lifetime of memories for your gift recipient.

My Dad Can Beat Up Your Dad: How To Pick Which Networking Business Is Right For You.

By , October 12, 2018 7:53 am

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If you have an email address, then you have no doubt received countless messages touting the latest and greatest “network marketing program”, or MLM. Maybe you decided to try one of them. But, they all make great claims and promise to be the path to wealth. So, how do you decide which one?

free business report, free article, mlm, matrix, multilevel marketing, network marketing, networking, product

If you have an email address, then you have no doubt received countless messages touting the latest and greatest “network marketing program”, or MLM. Maybe you decided to try one of them. But, they all make great claims and promise to be the path to wealth. So, how do you make the decision, which one is good, and which ones are just hype. Here are some of my criteria for choosing wisely.

** The business should be established

OK, I know you have received emails from people touting their business with the tag line of, “get in on the ground floor.?There are times when you might want to do this. But, not in the networking business.

Why?

In the networking business there is only one reason to be in first. And, that’s if you are being paid “recruiting?bonuses and want to take advantage of the people who believe all the “get-rich-quick?hype.

In real networking, the money is made in the long haul. It does not matter if you get in the business the first year or the twentieth year. Look at businesses like Mary Kay? Avon? Watkins? and Amway? They have been around a long time. Their “ground floors?were decades ago. But, with companies with good products, and stability ?there’s a lot of money still to be earned.

** There must be an actual product

Yes, no matter what some of the messages tell you, essentially no MLM type business is truly successful for the average person unless there is a real, tangible product.

Stop. Reread the previous sentence.

You will not make much, if any, money in a program where the product is MLM leads, recipe swaps, or mailing lists. These are mostly programs where only the members buy the product. It’s a requirement of membership. And, usually the product is not of good quality. But, legally, there must be a product. If not, it is not much more than a pyramid scheme.

Your product should be one that is of value, and available to the public – not just members. In most cases, this means a real tangible product or service. So, when making the decision of whether the program has a real product, ask this question: “Would I consider buying this product if I were not a member?”

** The Diversity Of The Products

Many networking businesses you can join have real products for people to buy. Some have been established for many years, some are just starting. Some specialize in vitamins; others in beauty aids, and still more in discount products. Most specialize in one line, or type of product. Some have dozens, or possibly hundreds or thousands of products for you to choose from.

The more products your program carries, the greater your sales will be. And, diversity of products will increase sales. If you sell products to 25 households, you have a limited amount of sales if your program only sells vitamins. You may sell only one or two products per household, per month.

I’m not picking on vitamins. I sell them, among other things. But, substitute any other product for vitamins. Is your programs only product Internet access? You only have one sale per household per month. I’ve seen networking opportunities where the one and only product was gold. How much gold do you buy each month?

How much more income would you get from those same 25 households if your product list included the following items:

Laundry Detergents
Dishwashing Liquids & Powders
Paper Napkins & Towels
Shampoo & Conditioners
Vitamins
Bar Soap
Cosmetics
Energy Drinks
Weight Loss Products
Long-Distance Phone Service
Toothpaste & Mouthwash
Coffee & Tea
Internet Access
All-Purpose Cleaner

How many of these types of products will you buy this week?

There are networking businesses that sell all of those items, and more. It may take some checking, but you can find them. Don’t limit your income potential with a business that limits what you can sell.

** Does The Company Stand Behind The Products?

Does the company you are considering have any guarantees for the products? If the product is not as expected, may you return it for a refund? If your customers who are not members are not happy with a product, may they return it for a refund?

These are important questions. If the company has no written refund policy, preferably 100%, then why should you buy their products? If your customers cannot return a product they are not satisfied with, they will not continue to be your customers.

Not all networking businesses have a written return policy. The good ones do. The best ones will offer 100% return. There’s not a lot that do this. This one item separates the good from the bad very quickly.

** Product Ordering & Delivery

If you sell products to people who do not become members of your program, how is this handled? Do you order it for them? Is it shipped to them, or is it shipped to you? Does your customer pay you, or does your customer pay the company.

These are all valid questions, if your program allows selling to non-members. And, if it does not allow this, you should probably avoid the program.

We are in the technological age. With the Internet and 1-800 phone numbers for product ordering, and with inexpensive delivery services; your customers should be able to order by themselves. This is called “direct fulfillment”. Your customers have a catalog (online or offline), orders and pays for the product themselves, the product is shipped directly to them, and you get credit for the sale.

The networking plan you look at should have this feature. It’s easier for you, and it’s easier for the customer. It also eliminates you having to worry about whether the customer is going to pick up and pay for the products after you have ordered and paid for them.

** The Pay Plan

If you are familiar at all with MLM, network marketing, or anything similar; then you have come across pay plans based on a matrix. Plans that describe themselves as a 2 X 8, 3 X 5, or some other type of matrix. That means you are limited to a certain number of people in your organization.

As an example, in a 3 X 5 matrix, your organization can only be 3 legs wide. If you recruit more than 3 people, those people go down to the next unfilled level. The same for the people you recruit. As the 5th level fills, no one else who is recruited is a part of your business. You only earn money on the sales generated by the people who fit into your matrix.

So, if you recruit someone when your matrix is almost full, they will probably be on your fifth level. Then if that person recruits 100 people, you do not earn anything from those 100 people because they are six levels deep in a five level matrix.

Other plans sometimes refer to themselves as 2-tier. This usually means that you may have an unlimited number of people on your first level. But, your organization is only two levels deep. So, if someone on your second level recruits 100 people, they are not in your organization.

If you look at these plans closely, notice that the ones that allow you more people on your first level are usually the ones you can make more money with. So, a 2 X something plan will usually make you less money than a 3 X something plan, which usually makes you less money than a 5 X something plan.

The ideal plan will allow unlimited “width.?You width is the first number of the matrix. In a 3 X 5 plan, your width is limited to 3 people. An ideal plan would also allow unlimited “depth.?In a 3 X 5 plan, your depth is limited to 5 levels. So, your ideal plan would have unlimited width and depth. Not many pay plans allow this, but some do.

As an example: there is a man who lives about five minutes away from me. He is associated with the same networking business as I am, but about 18 years longer. I am on his 25th level ?maybe deeper. But, he still earns some money from my purchases.

** Training and Support

One requirement in most networking businesses is that there be training provided. Basically, if you recruit someone – you do the training. In most networking businesses this is in the form of a members-only website. You sign up, pay the money, get access to a website, and that is considered your training.

The website will have the usual list of search engine submission services, FFA submission pages, banner ads for your use, suggested classified ads for online ad sites, etc. But, nowhere in the mix is an actual human for you to get advice from.

If you decide to join a networking business, be sure there is some real networking. Will you ever get to meet your sponsor; will you even get the real name of your sponsor? Who do you call if you have a problem? Or, can you call someone at all? These are all questions to ask before joining.

Some networking businesses have optional meetings or conferences for you to attend. This should not be regarded as a bad thing. It is at these meetings that the real training takes place. You also have the opportunity to talk to many other people who are doing the same thing. It’s an opportunity to share ideas & strategies. Personally, I try to get to everything within driving distance. It just makes sense.

** The nutshell

As with anything else, if you are offered a chance to get into a networking business that sounds too good to be true ?it probably is. To make a living in networking requires committing to the long-term. The real money is in the residuals you get next month, next year, five years from now. You need to commit to 10-12 hours a week now to begin to see results six months from now.

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This article is copyright ?2002. Dan Levy. All rights reserved, except as noted. You are granted distribution rights, but this article may not be sold.

What Is A Brochure Site?

By , October 8, 2018 7:02 am

399

When you look around and research what people think the purpose of a brochure is you find suggestions such as:

“The first question you need to ask yourself is ‘What does my company want this brochure to do??or ‘What purpose will the brochure serve??and ‘What target audience is it intended to reach??

When you then research what the answers to these questions are you get things like: ‘to provide information? ‘to enhance our image? ‘as a PR tool? ‘to provide product …

web site, ecommerce, brochure site

When you look around and research what people think the purpose of a brochure is you find suggestions such as:

“The first question you need to ask yourself is ‘What does my company want this brochure to do??or ‘What purpose will the brochure serve??and ‘What target audience is it intended to reach??

When you then research what the answers to these questions are you get things like: ‘to provide information? ‘to enhance our image? ‘as a PR tool? ‘to provide product information?

Then when you Google ‘WHAT IS A BROCHURE SITE??this is the answer you get: “A small web site consisting of the basic information about an organisation. This would be similar in content to a flyer or leaflet.?
Made us think.

And what we thought was that all the definitions are pretty mealy mouthed and miss the point.

The point being that the purpose is surely to MARKET [i.e. engage in the commercial promotion, sale, or distribution of Z] or SELL [i.e. deal: do business].

If it isn’t then why would any business add to costs by producing said brochure?

[Back to mealy mouthed answers there!]

Does it not follow then that a “brochure site?must also market or sell? Yet, when there are over 500,000 business websites in the UK, only about 26,000 of them are ‘trading online? What does that say about the other 474,000?

All this at a time when internet shopping has, according to IMRG, reached 10% of retail sales in the UK and ?0 billion of consumer spending is on or influenced by the internet, of which:

1. ?0 billion of RETAIL spending is online

2. ?0 billion of OTHER CONSUMER spending is online

3. a further ?0 billion of OFFLINE RETAIL sales is impacted by internet information, research or stimuli

4. 10% of retail sales now take place online

5. e-retail sales have grown at an average year-on-year rate of 45% for the past 6 months

6. e-retail sales have grown 2,000% in 6 years

7. 44% of shoppers polled expect their online shopping to increase in the next 12 months

8. 90% had researched goods online then bought them offline

9. 52% of consumers plan to reduce their high street spending in 2006

All this when a really good shopping cart costs less than ?00 [yes, we sell them] and organizations such as Business West allow you to claim up to ?00 worth of website development funding from IT @ Work Online. [Which we, of course, can help with!]

The world sometimes seems very strange!

Two Online Payment Processing Options for Home Businesses

By , October 4, 2018 5:59 am

501

Do you want your home business to accept credit cards online? However, you are not sure where to start? Obtaining a merchant account is easy if you know……..

online payment processing

Do you want your home business to accept credit cards online? However, you are not sure where to start? Obtaining a merchant account is easy if you know what to look for and know what you want for your business. If you own a home business, don’t feel alienated by the need to accept online payments. Here are 2 online payment options that may be worth researching for your home business.

PayPal is an online payment option available for all businesses that have a PayPal merchant account. PayPal is a great way for businesses to “test the waters?without having to pay overhead or make a long commitment. Additionally, they only charge on a per transaction basis. Pay Pal makes it very easy for businesses to apply for an account. Also, they provide tools to help implement the online payment option on your web site.

PayPal is a trusted name in online payment options and a very popular form of payment. Your customer would click a button on your web site to pay. Your customer will then enter their credit card information on PayPal’s web site. Then your customer is taken back to your site after the payment has been processed.

Another online payment option is to have a merchant account. Merchant accounts allow you to accept all types of credit cards. The big benefit to having a merchant account is that you can accept major credit cards as a form of online payment and the entire shopping experience takes place on your web site.

Having control of the entire shopping experience provides many benefits to your business. I believe the best benefit is that your client does not leave your web site. There is less chance of the shopping process to fail and you do not have to worry about out site technologies that are not in your control. Another major advantage is that all the data is in your data base and available for your use. You can have custom reports developed to analyze the data and use for your advantage.

Having a merchant account may require a contract period of 6 months to a year and there is also an approval process involved. Depending on the bank that maintains your merchant account, you may be required to pay minimal fees each month. Even if you do not sell any products during this time you are almost guaranteed to pay a minimum payment to the bank. In my opinion an online merchant account is optimal if you plan on building your business. However, you should know the costs and commitment when you apply for one.

If you are not sure about what route to take your business, you may want to start out with a PayPal account. A PayPal account does not require a contract and there is no approval process to get started. Once you have decided that accepting credit cards is beneficial to your business, then apply for a merchant account and build for the long term.

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