Promoting Your Software Made Easy

By , November 29, 2018 7:39 pm

634

Why would a software company overlook one of the easiest and quickest ways to promote it’s products online? This would seem to be a rhetorical question except for the fact that I run a shareware site and am constantly on the search for new software to add to my site. The thing is that only half of the programs I want to add to my database have PAD files available.

shareware, software, freeware, seo, software promotion, software directories

Why would a software company overlook one of the easiest and quickest ways to promote it’s products online? This would seem to be a rhetorical question except for the fact that I run a shareware site and am constantly on the search for new software to add to my site. The thing is that only half of the programs I want to add to my database have PAD files available.

A PAD file is a simple XML file that contains all the information a developer would normally type into a web form at a software site. XML knowledge is not needed to create a PAD file. You can get one free at http://www.padgen.org/.

The software is basically self-explanatory. Just fill in the forms. It only takes about a half and hour to create a pad file and upload it to your site. It takes even less time if you already have a website to promote your product. Then you can just copy and paste the info you already have. And once your pad file is done, submitting to shareware sites is as easy as copying and pasting the address of your PAD file.

But why isn’t PAD technology used more often? Of course, it could be ignorance. Now ignorance is not a bad word. It just means that you haven’t heard of this technology that can increase download of your products three times over, a technology that means you can submit to anywhere from 300 to 700 software sites on the internet within an hour, depending on whose figures you use.

Most sites that use pad files don’t even require a membership. Mine doesn’t. This means you could submit your software to one site in the time it takes to copy and paste the address of your pad file into one form, hit submit, and then choose a category. Then you’re off to the next site. Submit and forget.

If this still seems like too much work, you can download software programs that will do all the submission work for you. Just think, it could finish your software submissions to hundreds of sites in the time it takes you to eat lunch.

Or maybe software marketers just don’t know the true value of submitting software to software sites. People actually go to software sites to find software. That sounds like a stupid statement but not when you realize that most general directories, except maybe DMOZ or Yahoo, are rarely used as search tools. They have mainly become an SEO tool. When searchers are looking for something general, they go to Google, Yahoo, or MSN. But when they look for software, they generally end up at a shareware site and stay for a while.

Of maybe you don’t develop shareware. The software you develop must be purchased before it is used. No trial period, because of the risk of it getting cracked. That’s fine. I really understand this reason. I was a developer who had my software cracked three times before I gave up on the whole shareware thing. But that doesn’t mean you can’t create a demo, a stand alone program that acts as a teaser. It will only be a matter of time before the software user opts to by the full version. Just make sure your demo teases enough but not too much.

So submitting PAD files to software sites has the effect of killing two birds with one stone. Yes, you get a multitude of links back to your site, but those links have more value than just increasing your pagerank. People will actually be using them to get to your site. As software developers, we have a tool that makes the process a lot easier and quicker than other marketers. Not using it now that you know is laziness.

Why Not An Internet Business?

By , November 25, 2018 7:07 pm

889

Budding entrepreneurs are often confused about what kind of business would be ideal for them. This is made worse by the fact that the internet today has added a new dimension to the business horizon by making available even more choices. It shouldn’t matter a lot whether you choose to start a business offline or online so long as you know what you are doing. This article aims however to provide some insight into the pros and cons of both courses of action.

internet marketing, online business, franchise, franchise opportunity, starting a business

The most common question I am often asked by some of my customers who are newbies is ‘Is it too late to start an internet business?. My answer to that is an emphatic, No.

This is because I cannot think of a better business to do today.
Have you ever considered the alternatives and compared them with an Internet business?

Look at the newspapers and magazines classified ads where franchise opportunities are advertised. The cost of buying into a franchise business opportunity is prohibitive to say the least. The reason for this is that you are buying in to an established business that has hopefully tested many of its management and marketing variables and is now deemed profitable. The creator of the business idea has endured all the pain that naturally comes with starting a brand new business off the ground. He is now enjoying a moderate to high level of success in his enterprise, hence the franchise roll out.

The franchise roll out inevitably becomes another income stream for him. What is not guaranteed (and no one can give you any guarantee whatsoever in any business venture) is that you will enjoy the same level of success, when the business is moved in to your neighbourhood. Therein lies the risk after you have paid huge sums of money to the franchise owner. The advantage of a franchise business deal is the enterprise is essentially ready for take-off.
The other alternative is to be innovative and creative, such that you start an entirely new business with your own idea (which you can actually claim the copyright). Take the financial risks, put in the hours, sweat it out and may be, just may be you could become successful and who knows, you may just roll out your own franchise as well. This might just appeal to you if you’ve got plenty of time and money to spare.

Step forward the Internet.
I have never known a business enterprise where the start up cost can be so low so long as you are careful and don’t get sucked in to ‘get rich quick?schemes. Not very many people will argue with the fact that an internet business can be started with $1000 and under with careful planning and right tutoring.

What’s more, you don’t have to deal with employees, you certainly can run it from home (therefore no rentals), you can certainly work it part time at the start and become full time once you become comfortable with your earnings.

Other benefits of internet marketing include:
Pitching and selling directly to the world-wide market.
Automated sales and credit card payment making it possible to make sales 24 hours a day, 7 days a week.
Altering products prices and promotion to determine what the market wants.
Easy list building of your customers as they pass through your online store.
Operate your business from anywhere in the world as long as connection to the internet exists wherever you are.

Although to the newbies, the internet business might appear congested on the surface, the internet cake is a multi-billion dollar one and stretching into trillions shortly. It can only get bigger. Get in and get your own slice!

There are three ways to get in on the action.
Your idea for internet business could be competitive ( ‘me too?model) or complementary to an existing idea or completely new and novel. If you have those three lines of thought, coming up with an internet business idea will surely pay dividends in the end with the right internet marketing strategies.

Don’t forget too that with time, your income from your internet business will soar well above your efforts. I’m sure you heard about one of the top internet marketers who made one million dollar sales in 24 hours from one product. Every day, vast sums of money are being made on the internet legitimately by all sorts of internet marketers, some of whom have no significant educational qualifications. You will Work Less and Earn more as you learn the art of strategic internet marketing. A word of caution though ?do not expect overnight success. It takes time to build your business to highly profitable levels. Choose a business niche that you have insatiable interest in and also reinforces your strength. This way you will have fun and make money at the same time. One trick I learnt much later to my cost is to do what the so-called Gurus are doing, not what they are saying —– yes do what they do, not what they say!
To succeed, you will need to be very organized especially if you are running the business part-time, manage your time intensely, assemble the relevant marketing tools and acquire the required knowledge and skills. Get this right and you will be well on your way to a 6-figure income in the shortest possible time.

Fact: The internet has created more millionaires than any other business medium in history.
You just need to learn to do it the right way.

About the author:
Joseph Amagada helps self-employed online newbies and small business owners make more profits in less time. To receive free marketing tips that will boost your profits send a blank email to: mailto:joe@BizPathfinder.net
For more advise on how to succeed online visit
http://www.InternetBizSolution.com

The Migration of the Craft Business to Online Marketing

By , November 21, 2018 6:13 pm

707

Making the transition from small galleries to the unlimited sales potential of the World Wide Web, craftsman Russell Pool explains how there is a place for marketing unique handcrafted items on the Internet.

jewelry boxes, jewelry chests, wooden boxes

It might seem like an oxymoron-being one of the nation’s premier handcrafters of wooden jewelry boxes, as well as an online entrepreneur who e-tails the majority of my products. The evolution of the handcrafting world and its migration to online marketing may sound like a strange juxtaposition, but in fact, has become a significant contributing factor to the sustainability of the craft industry in the US. I should know; my business wouldn’t be here today if I had not made the transition. If you are in the craft business and have not created an online presence, read on.

A little background may be helpful, as my career path was somewhat unique. In the mid-80’s I dropped out of law school and moved to a monastery in the northeast. Lucky for me, it had an incredibly well-equipped woodshop. What began as a contemplative hobby quickly evolved into a vehicle for me to explore and express my connection to spirit. As I entered into a quiet and meditative state, details that might escape others?notice became prominent and called for my attention. My love for the spiritual qualities of balance, beauty, and getting things “naturally right?helped me through the difficult years of mastering the disciplines of woodworking.
My passion for woodworking soon found an outlet when I was asked to create some designs for jewelry boxes for a friend. As I experimented with various design features for the jewelry boxes, I began thinking about the possibility of making a living by building containers for precious objects. A vision of making outrageously beautiful pieces that would that would touch people’s hearts and remind them of their interior lives began to take hold in my mind. In 1994 I moved to Durango, Colorado and started my business, Russell Pool Fine Woodworking. My prototypes for jewelry boxes quickly became popular as I began to wholesale them to high end craft galleries and museums around the United States.

In order to reach as many galleries as possible, I attended numerous juried wholesale shows, such as the Rosen Group in Philadelphia and the American Craft Association show in Baltimore. I also attended some local retail shows in the southwest. While I was successful in attaining my goal of having my boxes sold in the very best galleries in the country, I found that despite hard work, long hours, and outstanding product, it was difficult to make ends meet and to justify the amount of personal and financial investment.

In 1999 the world wide web, as it was called then, was just beginning to be taken seriously as a marketing tool. I began to imagine what it might be like to sell directly to the customer instead of through galleries. While it concerned me to give up the security of the standing orders each show generated, the business to business marketing model and accompanying margins simply were not sustainable. I decided to create a web site and my wife and I worked together to design, write copy and create product photographs. I felt a bit like an explorer in the New World, not a lot of maps and no one in my situation to ask for advice from. But the business case for the site was compelling-selling my products directly to customers at twice their wholesale price made the margins a lot more workable. The site went live that fall and I spent most of the Christmas season on the phone selling product-my site delivered solid financial results. And the rest is history.

Here in Durango I still spend a lot of time focused on the work I love best-making stunning wooden products, getting the details right, and talking to customers who are looking for something more than the drab, machine manufactured designs that populate most of the web. I have also had to learn a lot-about search engine optimization, for example, and how to work with web designers and other marketing experts who can ensure that I continue to use cutting edge technology in service of the enduring legacy of handcrafting. Handcrafting and online e-tailing-it is an odd juxtaposition and yet without it, my work as a handcrafter would have been curtailed many years ago.

What is a Niche Market?

By , November 17, 2018 5:07 pm

452

A niche market is a group of people with common interest, a group who has the same hobbies, or the same social background, ethnicity. They will have the same desires and need. Each niche need informations and solution to their problems, and it is an extremely targeted market.

Profit, increase, internet business, traffic, leads, mentor, home business, tutorial, free course

First of all, we should understand what is a niche market.
It is a group of people with common interest, a group who has the same hobbies, or the same social background, ethnicity. They will have the same desires and need. Each niche need informations and solution to their problems, and it is an extremely targeted market.

Your roleas an Internet marketer start here. How? You will give them what they want. Not something you are trying to sell to that niche by a forcing or a massive attack, but something they have to buy. Something you discovered that is vital for that niche. For example, you can’ t come with the latest karate gi (kimono for the non martial artists), and present that gi with a massive advertising campain to a football team? You will spend tons of money, and you won’ t make any sale. But if you understand the needs of that niche, what they are passionate about, what they are dreaming of…
Now you will come with products they simply can’ t live without.
That’ s powerful, you will have literally nothing to do to sell. Just present them the products, and that’ it they come like the mouse follow that peace of cheese, they rush from everywhreto buy from you, they are complaining because your product is not available in their country, they advertise your products to their nichemates; the effect is viral.
It leads to residual income, because these people will buy from you other and other, they have no choice, no alternative, they can’ t miss that.
Now I hope you understand why you have to target a specific niche with the specific product, the big deal.

So let’ s resume:
Find a niche market, it’ s easy on the web, you have all the tools that you need for free or small fee. Find out what they want. Present them a product that satisfies their needs.
Come to them with convenience: come with something they are searching for, for days or months, or they already found it, but you come with a new one, more sophisticated, who fit exactly their needs, the answer to their questions, take a old product who worked in the past in that niche and make a survey to find what you will add to this product or remove from it which will make the difference.
Or you can come with a very new concept that they maybe was not aware of.
Think about the cellular phone, people din’ t know 10 years ago that it will be crucial to have a cellular phone. Who can leave without a cellular phone today?
Do your homework now, and find what people want.

Issues You Will Confront When Using Third Parties To Build Out Sites

By , November 13, 2018 3:50 pm

891

Nearly every ecommerce site revolves around a database to support inventory, listings and transactions. Building out the database can be a challenge. Here is what to expect.

databases, web development, designers, security, backups, timelines, developers

Nearly every ecommerce site revolves around a database to support inventory, listings and transactions. Building out the database can be a challenge. Here is what to expect.

Issues You Will Confront When Using Third Parties To Build Out Sites

Experienced web site database developers will leave plenty of time for debugging, troubleshooting and the unexpected instances. Even the best database development companies will run into set backs along the way though. Ensuring that you work with your developer to achieve a realistic time line is very important. At times, a database development company may estimate a project overly optimistically to win a bid. Choosing a company based on the shortest time line can often lead to trouble.

Also, relying on a deadline to be met can cause trouble if unforeseen occurrences pop up. Often these occurrences are the result of the originator of the work not foreseeing a business process necessary for the system. ‘Oh by the way, for that auction you’re working on, I also need integrated forums so that every auction item can have a forum thread.’ This type of added on item is sure to stretch a timeline. If you are not realistic in dealing with timelines, relations between developer and originator can sour easily.

Another favorite of database developers is the old agree on a proposal in October, client disappears for six months, then show up and expects the same timeline. Obviously if a developer estimates a project will take four months, waiting to start the project may result in delays because other clients will have come along.

Another favorite of web database developers is the push to show progress. If the originator of a project pushes for an update in undue time, a developer may rush to get to the coding and show an update. The first steps are the architecture of the whole system. This includes planning where data is stored, how it is most efficiently referenced and how the system can be expanded. Just like a construction worker needs a solid blueprint, the database coder and designers need a solid plan before building. Insisting on a plan for your database and not a code update is a good step to avoiding the pitfall of a poorly planned database.

Designing a database driven web site for heavy traffic takes considerably more time than designing a database for low traffic sites. Designing a database for heavy traffic sites generally involves designing processes to minimize hits on the database. For starters, don’t even think about storing images in your database. Instead, store references to your images.

Moving beyond the novice level of database architecture, one can reduce database hits by publishing flat HTML pages from the database periodically, so the database is not hit on each page access. Advanced web database architecture for high traffic sites might include publishing flat pages for often searched terms to once again reduce hits on the database. Slow databases kill sites, so limiting access wherever possible is important.

Similar to high traffic site considerations, search times can be dramatically reduced by designing databases for high volume traffic. A simple example is to have a separate table just for keywords that are likely to be searched that references the related pages to those keywords. This allows a search function to search this small table of keywords as opposed to one large table of pages with all of the content in it. This concept can be related to a card catalog in the library. Instead of reading every book on the shelf, one can simply go through the card catalog and find the specific book one needs.

You need backups. Automated backups at that. If things can go wrong, they will go wrong. At the worst possible moment. That is just how it is.

With backups, there are several types. You can have a RAID system that will mirror hard drives. You can also have a server-to-server backup system that transfers data to another system. There can also be a secure download backup automated from a local machine.

Security is of course a huge issue with any web database. Even if one is simply storing personal data with no financial information, the database can be a target of spammers or identity thieves. There are a myriad of different security methods. Of those, encryption of data should be used, not just during transfer through an SSL, but in the database as well. Keeping forms secure is also very important. A periodic security audit on any major web database system is essential.

“The best-laid plans of mice and men often go awry.” This statement is as true with web databases as any part of life. Perhaps the Unforeseen Instance is an extra requirement that only became apparent after the project was started. Perhaps it’s a hard drive going bad at just the wrong time, or maybe even the dog ate your…laptop. Whatever it is, the Unforeseen Instance is almost inevitable, so be sure to put away a little extra time for this.

To wrap things up, when working with database developers, first ensure they have a solid work history designing databases. Be sure to insist on architecture and not to push your designer into rushing the project. Make sure to have a plan for backups and go over your security time and time again.

Why More Traffic Should Not Be Your Goal

By , November 9, 2018 3:12 pm

379

Are you one of those internet marketers who faithfully believe that if they could only increase the traffic to their site they could make a killing?

This is the way most people think. More traffic = higher profits.

But that’s not always true. If it is going to do you any good, it has to be ‘targeted’ traffic. What’s the difference?

Targeted traffic consists of people who are interested in your product or service and would be more likely to spend money to get it from …

affiliate marketing, marketing, making money online

Are you one of those internet marketers who faithfully believe that if they could only increase the traffic to their site they could make a killing?

This is the way most people think. More traffic = higher profits.

But that’s not always true. If it is going to do you any good, it has to be ‘targeted’ traffic. What’s the difference?

Targeted traffic consists of people who are interested in your product or service and would be more likely to spend money to get it from you.

Non-targeted traffic consists of the rest of the world. These individuals are not interested in buying what you have and, therefore, will not part with their cash for it.

Since time and money are valuable resources, don’t waste them trying to promote your site to people with no interest in your product. Instead, find out where your targeted visitors spend their time. Then you can promote your site there.

For example, let’s say you want to promote a site called thebeachesofaruba.com and one way you will do so is by posting messages in online forums and including a link back to the site in your signature.

Now think about which forums you can post in. There are many popular forums that discuss internet marketing and they have thousands of members. That’s a large market, but it is not targeted to your website. Sure, some of them may be interested in an Aruba vacation, but its more likely they are on the forum to read about internet marketing.

A much more efficient choice would be to find forums that actually discuss Aruba, the Caribbean, travel, or some other related topic. The forum you find may only have a few hundred (or even a few dozen) members. But 100% of them are interested in the product, service, or website you are promoting.

Just two more important things to consider:

1. Always read the forum rules before posting. Not all forums allow links to be posted.

2. Do not just write one sentence posts just to get your link posted. That’s considered spam.

Instead, write useful and informative posts that will portray you as an expert on the field. People will be more likely to click on your link if you build a reputation on the forum first.

QxBid – Online Ecommerce Business Ideas

By , November 5, 2018 1:42 pm

347

Today a lot of people venture into starting up their own online business – QxBid. Though some succeed, there are some that do not. A lot of factors contribute to the failure or success of an online business.

ecommerce, e-shopping, shopping, auctions, online auctions, jeans, qxbid, jeansdeal

Great Business Opportunity at Free Online Auctions? QxBid.com

Today a lot of people venture into starting up their own online business – QxBid. Though some succeed, there are some that do not. A lot of factors contribute to the failure or success of an online business. Entrepreneurs need to have creativity, patience and sufficient knowledge of their field and should be willing to use different techniques to make their business stand out and appealing. Here are more tips.Set a success timeline that is achievable and reasonable. Instant success is not applicable to online stores and businesses. There are some new entrepreneurs who expect too much and they end up getting disappointed. You would have to set goals that are realistic with a realistic timeline so that you would be able to accomplish them. Allot some time for the maintenance of your website. Basically, your website is the storefront of your business. For this reason, you would need to keep it appealing and attractive and regularly updated so that your clients would make it a point to visit your website. If you do not do this, you might lose the interest of your consumers and damage your credibility. Through continuous website updates( JeansDeal ), you might even develop new and fresh marketing strategies as you work your way to success. Have sufficient knowledge of your competition. Your competition would be able to always keep you alert. A lot of online businesses succeed and fail and it is vital to learn from the mistakes of others. You would also need to know who are competing for the attention and money of your consumers. The key is to make use of your perspective as a consumer to be able to best your competition.More quantity with more quality. Make sure that you are able to present the most product options with superior quality to make sure that you would get a lot of repeat customers.

Yahoo! Does It Again?But We’re Not Sure What ‘It?Is!

By , November 1, 2018 12:32 pm

677

If you’ve searched with Y! lately ?at least in some browsers ?you may have noticed a new addition to their search result’s page. If you use Netscape or Firefox, the upper right-hand corner of your search result’s page now holds an orange box that holds ?The Buzz. Yahoo!’s Buzz Log has been around for a few years, but you used to have to go looking for it to find out what people were Buzzing about. Now Y! puts it in your face – and frankly, I’m not sure what all it’s good f…

Blog Marketing, Blogs, Blog, Internet Marketing

If you’ve searched with Y! lately ?at least in some browsers ?you may have noticed a new addition to their search result’s page. If you use Netscape or Firefox, the upper right-hand corner of your search result’s page now holds an orange box that holds ?The Buzz. Yahoo!’s Buzz Log has been around for a few years, but you used to have to go looking for it to find out what people were Buzzing about. Now Y! puts it in your face – and frankly, I’m not sure what all it’s good for.

For those of you who aren’t up to speed on the Yahoo Buzz, here’s a quick recap. Every day, Yahoo records all the searches that are entered on its pages. Over the next twenty four hours, those searches are indexed, tabulated, calculated and sorted, and the next day ?48 hours later ?Y! publishes ‘the Buzz Index?in a number of different forms. Want to know what was on people’s minds two days ago? You can get a quick snapshot by checking today’s Buzz Index page. There’s a Buzz Index for entertainment, movies, music, sports, movie stars and overall. But what’s it all mean? Here it is straight from the horse’s mouth:

A subject’s buzz score is the percentage of Yahoo! users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Weekly leaders are the subjects with the greatest average buzz score for a given week.

So?it’s an index of the most popular searches on Yahoo! The Buzz publishes daily, weekly and monthly stats, so you can track trends over time. You can even get a subscription to the Yahoo Buzz Index and personalize it with customized search terms ?but those don’t show up in your search results page when you do a search-you have to go to your Buzz Index page for them. What does show up is the top ten general daily searches. In fact, for today, no matter what I’m actually searching for, here’s what I get in that little box:

1.pussycat dolls
2.NFL draft grades
3.the ultimate fighter
4.may 1 boycott
5.Madonna tickets
6.Howard stern
7.Chinese astrology
8.project runway
9.Terence Howard
10.Bahamas hotels

So exactly what is the point of plopping that orange box in one of the prime pieces of SERP real estate? It doesn’t tell me anything relevant to my search (I searched for test scores, for nursing degrees and for consumer index). If I click on one of the ranked items, it feeds me the search results for that term. If I click on ‘More Buzz?at the bottom, it takes me to the Buzz Index where I can read the latest blog entry.

To make it even more useless, the Buzz box only works in a few browsers. In the others, there’s either a blank column ?or the Sponsor Results ?which at least are contextually related to what I’m searching. Where’s the value added? About the only thing that it does is clutter up a space that could be used so much more profitably.

Now if Y! wanted to actually make this thing useful, here are a few suggestions.

First ?make it contextually sensitive. If I type in a search for ‘tests,?I’d find a list of related popular searches a WHOLE lot more useful than knowing that most of America is searching for info on the Pussycat Dolls two days ago.

Second, never mind the ranking ?give me the numbers! How many people searched for Pussycat Dolls? Maybe it’s something I should know about, hmm?

Third ?move it! I don’t refer to that place as ‘prime real estate?for nothing. The upper right hand corner of your browser is one of the first places the eye lands on a page. It’s one of the reasons that you put important things in that space when you’re designing your pages. Why waste it?

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