Category: Website Design

Website content & usability

By , August 15, 2020 12:38 pm


Writing for the web is totally different to writing for printed matter – find out how to write content for this medium with these eight guidelines.

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Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we’re after, as opposed to reading word-for-word. As a result of this, there are certain guidelines you should be sure to follow when writing copy for your website:

1. Use clear and simple language

Reading from computer screens is tiring for the eyes and about 25% slower than reading from printed matter. As such, the easier the style of writing the easier it is for site visitors to absorb your words of wisdom.

Some techniques for using clear and simple language include:

– Avoid slang or jargon – Get your grandmother and ten year old nephew to read your site – if both can understand the page content you’ve done well!
– Use shorter words where possible – ‘Begin’ rather than ‘commence’, ‘used to’ rather than ‘accustomed to’ etc.
– Avoid complex sentence structures – Try to include just one idea or concept per sentence
– Use active ahead of passive words – ‘We won the award’ is shorter and easier to comprehend than, ‘The award was won by us’

2. Limit each paragraph to one idea

If you assign just one idea to each paragraph site visitors can:

– Easily scan through each paragraph
– Get the general gist of what the paragraph is about
– Then move on to the next paragraph

All this and without fear that they’ll be skipping over important information, because they will already know roughly what the paragraph is about.

Limiting each paragraph to just one idea is especially effective when combined with front-loading paragraph content.

3. Front-load content

Front-loading content means putting the conclusion first, followed by the what, how, where, when and why. The first line of each paragraph should contain the conclusion for that paragraph, so site visitors can:

– Quickly scan through the opening sentence
– Instantly understand what the paragraph is about
– Decide if they want to read the rest of the paragraph or not

Because each paragraph contains just one idea, users can do all this safe in the knowledge that if they jump to the next paragraph they won’t be missing any new concepts.

Front-loading also applies to web pages, as well as paragraphs. The opening paragraph on every page should always contain the conclusion of that page. This way, site visitors can instantly gain an understanding of what the page is about and decide whether they want to read the page or not.

Unfortunately many websites don’t adhere to this guideline and end up writing page content in a story-format. On each page there’s an introduction, middle and conclusion, in that order. Unfortunately, when scanning through web content we don’t tend to read all the text nor read all the way to the bottom of the screen. As such, you may easily miss the conclusion if it’s left until the end.

So remember, conclusion first, everything else second! For a great example of front-loaded content, just read any newspaper article. The opening paragraph is always the conclusion of the article.

4. Use descriptive sub-headings

Breaking up text with descriptive sub-headings allows site visitors to easily see what each section of the page is about. The main heading on the page provides a brief overall view of what page is about, and the opening paragraph gives a brief conclusion of the page (because you’ve front-loaded the page content). Within the page though, there are various sub-themes which can be quickly put across with sub-headings.

There’s no hard and fast rule for how frequently to use sub-headings, but you should probably be roughly aiming for one sub-heading every two to four paragraphs. More importantly though, the sub-headings should group on-page content into logical groups, to allow site visitors to easily access the information that they’re after.

5. Bolden important words

Another way to help users locate information quickly and easily is to bolden important words in some paragraphs. When site visitors scan through the screen this text stands out to them, so do make sure the text makes sense out of context.

Bolden two to three words which describe the main point of the paragraph, and not words on which you’re placing emphasis. By seeing these boldened words site visitors can instantly gain an understanding of what the paragraph is about and decide whether or not they want to read it.

6. Use descriptive link text

In the same way that bold text stands out to screen-scanning web users, so does link text. Link text such as ‘click here’ makes no sense whatsoever out of context so is useless to site visitors scanning web pages. To find out the destination of the link, site visitors have to hunt through the text both before and after the link text.

7. Use lists

Lists are preferable to long paragraphs because they:

– Allow users to read the information vertically rather than horizontally
– Are easier to scan
– Are less intimidating
– Are usually more succinct

8. Left-align text
Left-aligned text is easier to read than justified text, which in turn is easier to read than centre- or right-aligned text.

When reading through justified text the spacing between each word is different so our eyes have to search for the next word. This slows down our reading speed. Right- and centre-aligned paragraphs slow down reading speed even more because each time you finish reading one line your eye has to search for the beginning of the next line.


These eight guidelines are nothing revolutionary nor are they difficult to implement. Yet so many websites structure their content so poorly to the detriment of their site visitors. Have a quick look over your website now – how does it do with regards to these content guidelines?

4 Secrets of a Great Page Layout

By , August 12, 2020 3:18 pm


When it comes to web development, one of the most difficult things to do is the lay out.

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Designers especially the newbies go frantic on how to go about it. It has to be attractive, engrossing, user-friendly and functional. Thus, unraveling the secrets will definitely bind the website.

So, what are these layout secrets?

Together let us unfold them one after another?
1. Centering it all is no good. The secret is doing the contrary and not centering everything. The latter will just make the page disorganized, strewn and drab. The alignment may also seem weak and wanting.

2. The use and mastery of contrast is indispensable. Contrast is one thing that makes the page attractive. The use and mastery of it in color, value, size and weight will greatly affect the site’s appearance and edge. In fact a typeface may appear bigger with the use of contrast in color. The latter can also affect the look of organization of the page. At a glance, a page may appear organized or the exact opposite. That is the secret of contrast.

3. Apply deviations if necessary. Most of the designers practice nowadays is to develop a ‘uniform-pages?look. They try to use same background colors and other peculiarities to establish similarities to the homepage or other pages. But the fact is that viewers can be easily bored with that scheme. Viewers always want something new and by giving them a repetitious work, they are pissed off and transfer to another site where they can feast both their eyes and mind.

Placing lines in between contents also manifests division. Instead of using these lines, use blank ‘buffer zones? This way what are created are invisible lines to make the effect subtle.

4. Do not forget that functionality is the king of web development. Moreover, keep the content and information full, tight and pretty useful. Use the space, don’t waste. Only leave a small percentage for blank spaces. Use the space cleverly in order for the website not to look crowded at the same time loose. Multiple columns are also advisable in order to maximize space.

These four topmost secrets in page layout are so crucial that to break them may spell disaster or the end of your precious site.

Web design and Web application development Company

By , August 9, 2020 6:18 pm


DESSS Inc is an web design and web Development, and web application development company located in Houston, Texas USA. We have experienced team members servicing you at all time to increase your business day by day. We are working in Custom Software Development, Web Design, Search Engine Optimization, Search Engine Marketing, Application Development, Litigation Coding, Medical Transcription, Medical Billing and Data Processing.

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DESSS Inc is a full service in IT service and Business Processing Outsourcing Company. We specialize in software design and development, search engine optimization, IT Consulting, Application Development, Medical Transcription and Medical Billing. We deliver high quality output with limited budget on efficient time.

Our Business Service office in USA offers great service all over the world in business. Our competency and experience team members deliver excellent service to our customer around the world. We are the best successor of data processing, software application, website development, web design, SEO and SEM.

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Importance of W3 Standards

By , August 6, 2020 10:11 pm


With the burgeoning popularity of the internet, new developmental tools are created daily. With these tools come new challenges – marketing, design, cross-browser transitions, etc.

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When the Internet first began its boom, the technologies used in design were forgiving. W3-Compliance wasn’t as necessary because there were fewer browsers, fewer users, and overall fewer technologies in use. With the burgeoning popularity of the internet, new developmental tools are created daily. With these tools come new challenges – marketing, design, cross-browser transitions, etc. All of these can be a daunting task for those web gurus who aren’t well-versed in the W3 Standards. W3 ( is a resource for webmasters and programmers who want the most for their viewing public.

There are numerous technologies used by programmers (ASP, PHP, and Javascript to name a few), but this article will focus solely on XHTML and CSS. W3 has a set of standards for both of these technologies, and making a website W3-compliant ensures that most all viewers will see the site exactly the same way (no matter what browser they’re using). Validation also helps with Search Engine Optimization (SEO) because clean code means easier search-engine spidering.

Cascading Style Sheets, or CSS, is a technology often used in sites with many pages to make aesthetic changes easier. The style sheet is an exterior file that runs interdependently with the HTML (or outputted HTML) of a site. The style sheet serves as a template for the entire site’s color and font schemes, while also controlling borders, sizes, and more. Being able to edit a single file, instead of 100s of changes in many files saves time and precious web design dollars. Validation is imperative to get the most out of a website. That is, a user can upload or copy-and-paste their CSS file to the W3 site, and they’ll be given a list of any errors it contains.

Another of the technologies becoming more popular is Extensible Hypertext Markup Language, or XHTML. XHTML is an extension of HTML 4.0, and, while in its infancy, has become quite prevalent. XHTML conforms to standards moreso than HTML. As such, it is more search-engine and user-friendly:

– XHTML documents conform to XML. XML Tools can double as XHTML tools.
– XHTML is an extension of HTML 4.0. It is more user-friendly and streamlined than HTML.
– XHTML is a combination of HTML and XML in that it can run scripts and applets that use both the HTML and XML DOM (Document Object Model)
– As XHTML grows, XHTML 1.0 documents will be able to interoperate among other XHTML documents making it a more browser transitional language.

To conclude, using the standards of web development lined out by the W3 is imperative for users to get the most out of a site. Often, making a webpage W3-compliant is the first step of SEO, a marketing tool to get the most out of your advertising dollar. Validation is easy, and can be completed if a user has a basic knowledge of HTML-editing and FTP (File Transfer Protocol). Using these tools, coupled with the set of W3 standards can save a lot of money and help the site’s overall functionality.

Website validation:

An Affordable Simple Website Solution

By , August 4, 2020 1:04 am


If you really desire a website or would like to run your present website more effectively I believe is the way to go!

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By: Cornelius Booker

As a Small Business Advocate, I understand the problems that many small businesses face. I usually don’t have to tell small businesses the advantage of having your own website, but creating a company website is an expense that most small businesses can’t afford, but with, you can create and maintain your own site. Financial concerns and making yourself visible to the world via web are two of the greatest problems a small business may encounter, especially if your company is an e-commerce company. is a site that tackles all of these issues with easy solutions. If you have an existing website or you desire to have one for your business, hobby, etc, they can save you time, money and frustration!

As any entrepreneur, I looked at this site with skepticism. I deal with the problems of small businesses everyday and I know the advantages of having your own website, but I also know how expensive the leap onto the web can be. After going through their tutorial and understanding how easy this process was, I recommend every small business owner take advantage of the opportunity to get your company on the information superhighway with this cost effective method. This tool is very user-friendly unlike any other I have ever seen.

The ability to build, manage and market your own website is brilliant! This site makes creating and maintaining your own website simple and manageable, even with the full schedule small business owners usually have. Staying in close contact with your customers and potential customers are always important to a small business owner’s success. Besides the obvious advantages, after creating your site you are also able to check your webmail accounts at any time. I believe is the small business owner and entrepreneur’s best friend.

Using Graphic Images On Web Pages

By , August 1, 2020 3:26 am


Perhaps one of the biggest mistakes web page designers make is to misuse or overuse graphic images on web pages. Designers become so enthusiastic about using new technology that they tend to focus on “look what we can make for you” rather than a web page’s functionality.


Perhaps one of the biggest mistakes web page designers make is to misuse or overuse graphic images on web pages. Designers become so enthusiastic about using new technology that they tend to focus on “look what we can make for you” rather than a web page’s functionality.

Web page graphics must serve a function. If a graphic image’s only function is “to look cool,” you are unnecessarily increasing the download time of your web pages. “Looking cool” can ultimately cost you more money and make you lose potential customers.

The following list is a summary of the types of graphic images that are acceptable on a web page:

Navigation buttons – Used to help visitors navigate your web site. If designed well, these buttons can be much easier to read and find than text links.

Image maps – Also used to help visitors navigate your web site. If designed well, image maps greatly add to the visual appeal of a web page but can considerably increase the page’s download time.

Logo – Used for your corporate or business identity. Logos increase brand name recognition and add visual appeal to any document or web page.

Bullet points – Used to draw your visitors’ eyes to the main points of your document. Also used to break up a web page full of paragraphs.

Mastheads – Also known as a title graphic. Main function is to let your visitors know which web page they are on. Adding clip art or an illustration to a masthead adds more visual appeal.

Divider lines or horizontal rules – Commonly used to separate footers, categories within a single web page, and FAQ questions and answers.

Background images – Used to enhance the visual appeal of a web page and make a web site easier to navigate. One of the most common background images is a sidebar which usually contains the links to the other pages in your site.

Headings (text graphic) – Commonly used to preserve a typeface that many people do not have on their computers.

Photos – Commonly used to make your web pages seem more personal and more inviting. Visitors’ eyes are naturally drawn to photos of people. An absolute necessity to showcase products on certain e-commerce sites.

All graphic images on your web site should match in colour, typeface, and special effects. For example, the text in all of your navigation buttons should use the same typeface and have the same special effects on them (such as a drop shadow). Your navigation buttons, mastheads, bullet points, and divider lines look best if they are designed using one of the colours in your logo.

For a truly professional-looking web site, the minimum set of graphics on web pages should be a set of navigational graphics, a logo, bullet points, and set of mastheads. If this set of graphics does not significantly increase a page’s download time, then you can add other graphic images to enhance your site. The general rule is to keep web page size between 40-60K. If you are a graphic designer, photographer, architect, or programmer, a 75K web page will still give a relatively fast download time on a 28.8 Kbps modem.

Any extra graphic images on your web pages should serve a function that is directly related to your business. For example, on a web site, you can have illustrations serve multiple functions:

If a design firm has professional illustrators in its staff, they should showcase this talent in some form throughout the web site.

Illustrations can also serve a navigational function. In some web sites, you can tell which section of a web site you are in based on the illustration shown.

A talented web graphic designer can design graphic images which download quickly and look good. Graphic images should be sized down without losing the integrity of the graphic image.

Remember, graphic images are primarily used to enhance a web pages function. If graphic images considerably increase your web pages’ download time, you will have to either size down the graphic images, replace them with smaller images, or replace them with the HTML default bullets, horizontal rules, or coloured heading text

How Graphical images enliven web pages

By , July 29, 2020 6:52 am


Graphical images definitely help enliven your web pages, if they are used properly. There are basically three types of graphic design images available on the Internet these days. They are the GIF (Graphical Interchange Format), JPEG (Joint Photographic Experts Group) and PNG (Portable Network Graphics).

Graphical images definitely help enliven your web pages, if they are used properly. There are basically three types of graphic design images available on the Internet these days. They are the GIF (Graphical Interchange Format), JPEG (Joint Photographic Experts Group) and PNG (Portable Network Graphics).

The GIF graphical design images don’t lose any detail when compressed or decompressed and are thus perfect for hand-drawn art, icons, logos and headlines. The JPEG graphic design images are more efficient than the GIFs for compressing large images but may sometimes lose details when saved and viewed. The PNG graphic design images are a compromise between the GIF and JPEG formats. They are an excellent choice, but are not accepted by the earlier browsers.

There are a few programs that are best used to create web graphical images like Adobe Photoshop, Macromedia Fireworks and Jasc Paint Shop Pro. Color plays an important part in graphical presentations. It is always better to use colors that go well together to produce better graphic art images. Moreover, there are also certain colors that should be used in your graphical designs when you want to signify certain moods or themes of the site. Like for dignity, purple is better and for sites related to technology, silver is the best choice.

When creating web pages with graphics, the file size of the graphical design has to be taken into consideration. If the file is too big, it takes a longer time to download, wherein the visitor to your site will just log off to go to some other site! So prepare graphical designs that are reasonably sized- not beyond 300 pixels in width or height. It is always better to avoid background images while building a web page. This is because this slows the downloading, and in most cases, makes the type difficult to read. It is better to have web pages with graphics that are repeated over again as once a graphic is downloaded, it is stored in the visitor’s cache. So the next time the graphical image is used, it loads faster. Moreover, repeating graphic design image as logos, navigation buttons or through banners adds an element of consistency in the site.

When creating a web page with graphical images, you can easily get free graphical images from numerous websites on the Internet. All you have to do is to visit the website, and you can choose some nifty animated graphical images to liven your web pages and even a service to ‘crunch’ your websites’ graphical images to help them load faster.

Originate Your Thoughts Comes True

By , July 26, 2020 9:44 am


Web site’s design is directly affect on web sites ranking. Visitors always require some eye catching material which should attract every one. And for developing web sites image web design acts a vital role to promote a particular web site.

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Web Design Delhi companies are getting specialized in making web sites more efficient and simple directing tackle, the foremost feature that they create all this extremely cost effectual. Web designing commerce necessitates a lot of precise and imaginative effort. A lot of features have turn into essential contribution of Web Design Delhi Company and these include Web Design Delhi services, IT consulting services and more. When commencing web growth that primary thing to believe about is the audience. The content and style should cater the audience. A web developer should take an appeal at the sites that they usually visit and take note the qualities. That is most attractive. Web Design Delhi is fast developing industry all over the world. Web Design Delhi company e-fuzion refers to the behavior that are connected in the expansion of the website to be put up on the internet or on world wide web, Web design is crucial in the creation of web sites. Web Design Delhi has perfect skills and knowledge of graphics and web designing. You can get more features of innovative technology by web development like web design, back end programming and software solution for more business efficiency. The web development belongings focus on ASP, net, ADO,, and PHP as server side programming language. Website design Delhi company e-fuzion has become an imperative feature in the development of potentially any web site. It is being used widely across the web. Web designer Delhi company e-fuzion figures out how observer will go about and use the web site. Web site developments have principally been redeveloped to make user-friendly and interactive. On technical side both the designing as well as the scientific coding have been utilized to falsify the end product for the advantage of the people. A Web Design Delhi should have good knowledge of HTML. It is valuable in the accomplishment of the web sites. Templates will help keep constancy in the development of the websites. Web design Delhi company e-fuzion is build up with a good professional team which provides you a better service as comparing with other company.
Web Design Delhi company e-fuzion helps its customer by providing better knowledge in creativity. It just shows a god path of success for every web site. It just works as promoter which helps the customer to getting higher ranking. Web Design Delhi gives a good result with lot of profit. Because a good design only motivate people to stay in site and spend some time.

A Skill Which Bring New Pinnacle

By , July 23, 2020 12:39 pm


The web has evolved from being simply educational to being participative. The participative nature of the web can easily be recognized from the myriad of forums, Social Book marking sites, logs and Social Network sites that have emerged in a couple of years. These sites can classically define how your business or brand is being supposed by the masses. More and more conversations are moving online and it is important to recognize and contribute in this dialogue.

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At e-Fuzion we understand the growing importance of the social media and provide tailor made solutions to help clients harness the potential of the Social Media… SEO Delhi Company focuses on the core aspects of Social Media Optimization which are: Increasing your link ability through fresh, informative and eye catching content Making tagging and book marking easy through implementation of Social Book marking buttons on your blogs and important pages Rewarding Inbound links Making your content travel through creation of presentations and submission of the social sharing sites. We also syndicate encouraging the smashup from an SEO Delhi company standpoint, Social Media Optimization, if done in the right way, can provide you with the following benefits: Traffic, A good number of quality back links, Increase in Page rank.

The Social media campaign that we undertake for our clients follows a stepwise approach which is defined as follows:

Researching the audience: To enable this, we at e-Fuzion with SEO Delhi Company, understand your business domain and niche and try to identify communities, forums, Book marking sites and other web sites that cater to your interest and goals. We thoroughly research and identify the audience that would best define your targets and goals. We then identify processes through which a buzz can be created and actively involve our team of experienced professionals in the communities identified.

mind cells

By , July 20, 2020 3:38 pm


Web design, web development, Flash and web application development company. Graphics design, logo, business cards, brochures and flyer design – Web Design and Software Development Company ?Mumbai, India.

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At MindCells, every job has a larger picture. We aim to understand that picture and where our job fits in the scheme of things.

That is why we are able to deliver the kind of quality we aim to. MindCells is a seven-year-old solutions provider. Based in Mumbai, India, MindCells offers a gamut of services ranging from application development and software development to design to accounting and back office services.Visit us at

We work as, what we term, Remote Business Operations Managers (RBOMs). In other words we work as our clients?virtual office. In our role, we address the needs of corporations and companies requiring solutions based in consulting, development and maintenance. Doing that we not only take care of cutting custom solutions development expenditures, but also the ones associated with technical and administrative support and maintenance.

MindCells has consistently delivered the highest quality services with the definite bottom-line benefits of RBOMs the most important being cost savings. With MindCells as your RBOM, be assured to reach your business goals faster.Visit us at

MindCells strategic configuration of its Web Farm facilitates efficient management of servers and hosting on the Internet. Our Windows 2000 and Windows 2003 and Linux servers offer our clients a complete, flexible and competitive answer to all web hosting requirements

Client Requirement
Before the start of any software development project, it is important to get the need for the product. The MindCells team works with the client and his team to gather the essential background for the company, the systems they follow, the envisioned role of the product ?where it fits in, etc. Gathering this data is a crucial brick in the foundation of every relevant product.

Market Research
In case of a Client request, Market Research is made to identify the potential customers need. In this process, the already existing need and the possible potential needs that are available in a segment of the society is studied carefully. The market study is done based on lot of assumptions. Assumptions are the crucial factors in the development or inception of a product development. Unrealistic assumptions can become a nosedive in the entire venture.

Research and Development
Once the research is complete, the team discusses it with the Client and formulates the final plan. The team then conceptualises a cost-effective system that could potentially solve the client’s need better than his competitors. Once the conceptual system is developed and tested in a hypothetical environment, the development team takes control of it.
Mindcells’ development method has the following activities;

System Engineering and Modeling
As software is always of a large system or business, work begins by establishing requirements for all system elements and then allocating some subset of these requirements to software. This system view is essential when software must interface with other elements such as hardware, people and other resources. System is the basic and very critical requirement for the existence of software in any entity. So if the system is not in place, the system should be engineered and put in place. In some cases to extract the maximum output, system should be re-engineered and spiced up. Once the ideal system is engineered or tuned up, the development team studies the software requirement for the system.

Software Requirements Analysis
In this phase, the development team investigates the need for possible software automation in the given system. By the end of the this study, the team furnishes a document that holds the different specific recommendations for the candidate system. It also includes the personnel assignments, costs, project schedule, and target dates. To understand the nature of the program(s) to be built, the system engineer (“analyst”) must understand the information domain for the software, as well as required function, behavior, performance and interfacing. The essential purpose of this phase is to find the need and to define the problem that needs to be solved.

System Analysis and Design
In this phase, the software’s overall structure and its nuances are defined. In terms of the client/server technology, the number of tiers needed for the package architecture, the database design, the data structure design etc are all defined in this phase. Analysis and Design are very crucial in the whole development cycle. Any glitch in the design phase could be very expensive to solve in the later stage of the software development. Much care is taken during this phase. The logical system of the product is developed in this phase.

Code Generation
The design must be translated into a machine-readable form. The code generation step performs this task. If design is performed in a detailed manner, code generation can be accomplished with out much complication. With respect to the type of application, the right programming language is chosen.

Once the code is generated, the program testing begins. Different testing methodologies are available to unravel the bugs that were committed during the previous phases. Different testing tools and methodologies are already available.

Software will definitely undergo change once it is delivered to the customer. There are many reasons for the change. Change could happen because of some unexpected input values into the system. In addition, the changes in the system could directly affect the software operations. The software should be developed to accommodate changes that could happen during the post implementation period.

Timing is very crucial in software development. If a delay happens in the development phase, the market could be taken over by the competitor. Also if a ‘bug’ filled product is launched in a short period of time (quicker than the competitors), it may affect the reputation of the company. So, there should be a tradeoff between the development time and the quality of the product. Customers don’t expect a bug free product but they expect a user-friendly product.

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