Category: Website Design

Volvo and Men Share Logo-Jonathan Munk

By , August 21, 2020 6:14 am


Volvo and men share the same logo

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This morning I came across an interesting article on that pointed out something I had never before realized: Volvo and men share the same logo. That’s right, the well-known circle with an arrow pointing diagonally to the upper right, made famous by disco kings of the ?0s, is also the logo used by makers of the safest cars on the road. Just do a quick Internet search of the two symbols and it’s unmistakable.

When asked why the logos look so similar, Volvo’s product communication specialist told ABCNews “It’s not the symbol for male. It’s the symbol for Mars and Iron. It’s meant to stand for strength.?In theory this makes a lot of sense, but it seems Volvo has been limited in how it can promote this symbolism without bringing to mind to pimps and pink Cadillacs. In fact, most of the time you see Volvo advertisements, the name stands alone, unaccompanied by the graphic.

Luckily, I don’t think anyone holds a trademark on the male symbol, so the 81-year-old carmaker doesn’t need to fear a gigantic class action lawsuit for infringement. On the flip side, Volvo could be preparing to file a lawsuit against any man who promotes himself by using another registered trademark, especially as Volvo’s brand awareness continues to grow. Perhaps the company applauds the free publicity.

Still, it’s a wonder they have been able to keep this logo and use it so subtly that people don’t talk about it all the time. If Volvo had been on top of things during the ?0s and ?0s, their cars would have been the must-have transportation for all male hippies.

Navigate With Ease ?Why Easy Website Navigation Is The Key To Repeat Business

By , August 18, 2020 9:49 am


Although there are many experts who claim to know what makes a website successful, upon researching one would find that almost every expert would agree that navigation has a large part in the formula. Easy website navigation is the key to repeat business. There are thousands of websites out there floating around. Not every one of these websites is successful and that is mainly due to the website structure itself. If you want to create a website that is structurally capable of…

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Although there are many experts who claim to know what makes a website successful, upon researching one would find that almost every expert would agree that navigation has a large part in the formula. Easy website navigation is the key to repeat business. There are thousands of websites out there floating around. Not every one of these websites is successful and that is mainly due to the website structure itself. If you want to create a website that is structurally capable of leading to repeat business, then you should consider these tips during the creating and building processes.

Easy website navigation needs to begin with the design of your website. Before your website is published on the web, it should be finished and able to be easily navigated. Don’t wait for the problems to present themselves through use to figure out what works and what doesn’t, especially if you are running a web business. There is simply no room for needless error when it comes to your business. The first thing to remember during initial design phases is that your website should be so simple to use that an eleven-year-old child should be able to figure it out. It is unlikely someone that young would ever be conducting business online, but many adults need the simplicity on websites. You should also keep it simple enough to run on even the slowest computer you can imagine someone owning. Not everyone has the fastest and newest computers around, so you will need to keep that in mind. If you only design for the highest forms of technology, you will likely loose quite a few potential customers.

When it comes to the actual design, try to use things that are easy to the eye. Pictures and graphics work really well, as long as they are not too large or complicated. If you are using photos, make sure you use thumbprints that can be clicked upon to reveal a larger image of the photo. The thumbprints will load quickly for those with slower connections, but also allow the option of seeing the image in larger form. Consumers would much rather gather information from pictures on the web than by reading boring text. A good rule is to offer a majority of images, with a little text mixed in.

When adding content to your site, there are a few things you should not do. First, you should not repeat common information. If you assume your audience is ignorant, they will likely be offended. Second, you should not repeat information from other websites with the same subject as yours. This will only make you look uniform and basically convince consumers you have nothing unique to offer them. If they can get the same deals at another website, they just might take their business there. Be sure you are adding valuable information and products on your website. Consumers are intelligent and want to be treated as such.

When trying to figure out how to link each page to another, you will need to keep an “obvious?state of mind. This means that any place that you feel you must type “click here?should be so obvious that even without the actual words “click here? the consumer should feel that is what should be done next. Designing your site with predictability in mind is a great idea. The more comfortable the consumer feels with the site, the better your business will be and the more repeat business you can expect. When the customer “knows?what will happen next, they will automatically feel comfortable. Surprising customers is not usually a great idea, so make sure everything works as it should. Place links in appropriate places so the viewer does not need to search endlessly for the link to the next page.

Lastly, remember to avoid backgrounds and colors that distract from your products and website in general. Never use anything blinking in your site design. Blinking ads and content are annoying to everyone that uses the internet and can even cause medical problems in some viewers. Repeat business will not exist if you use content that is difficult on the eyes or it annoying to viewers. To get people to come back to your website, you need to create a place that can be navigated with complete ease. Make sure that all links are checked daily to ensure that your website is running as smoothly as possible. Also, be sure to have all of the “kinks?taken care of before you even publish your site online. Do these things and you are sure to have repeat business.

Website content & usability

By , August 15, 2020 12:38 pm


Writing for the web is totally different to writing for printed matter – find out how to write content for this medium with these eight guidelines.

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Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we’re after, as opposed to reading word-for-word. As a result of this, there are certain guidelines you should be sure to follow when writing copy for your website:

1. Use clear and simple language

Reading from computer screens is tiring for the eyes and about 25% slower than reading from printed matter. As such, the easier the style of writing the easier it is for site visitors to absorb your words of wisdom.

Some techniques for using clear and simple language include:

– Avoid slang or jargon – Get your grandmother and ten year old nephew to read your site – if both can understand the page content you’ve done well!
– Use shorter words where possible – ‘Begin’ rather than ‘commence’, ‘used to’ rather than ‘accustomed to’ etc.
– Avoid complex sentence structures – Try to include just one idea or concept per sentence
– Use active ahead of passive words – ‘We won the award’ is shorter and easier to comprehend than, ‘The award was won by us’

2. Limit each paragraph to one idea

If you assign just one idea to each paragraph site visitors can:

– Easily scan through each paragraph
– Get the general gist of what the paragraph is about
– Then move on to the next paragraph

All this and without fear that they’ll be skipping over important information, because they will already know roughly what the paragraph is about.

Limiting each paragraph to just one idea is especially effective when combined with front-loading paragraph content.

3. Front-load content

Front-loading content means putting the conclusion first, followed by the what, how, where, when and why. The first line of each paragraph should contain the conclusion for that paragraph, so site visitors can:

– Quickly scan through the opening sentence
– Instantly understand what the paragraph is about
– Decide if they want to read the rest of the paragraph or not

Because each paragraph contains just one idea, users can do all this safe in the knowledge that if they jump to the next paragraph they won’t be missing any new concepts.

Front-loading also applies to web pages, as well as paragraphs. The opening paragraph on every page should always contain the conclusion of that page. This way, site visitors can instantly gain an understanding of what the page is about and decide whether they want to read the page or not.

Unfortunately many websites don’t adhere to this guideline and end up writing page content in a story-format. On each page there’s an introduction, middle and conclusion, in that order. Unfortunately, when scanning through web content we don’t tend to read all the text nor read all the way to the bottom of the screen. As such, you may easily miss the conclusion if it’s left until the end.

So remember, conclusion first, everything else second! For a great example of front-loaded content, just read any newspaper article. The opening paragraph is always the conclusion of the article.

4. Use descriptive sub-headings

Breaking up text with descriptive sub-headings allows site visitors to easily see what each section of the page is about. The main heading on the page provides a brief overall view of what page is about, and the opening paragraph gives a brief conclusion of the page (because you’ve front-loaded the page content). Within the page though, there are various sub-themes which can be quickly put across with sub-headings.

There’s no hard and fast rule for how frequently to use sub-headings, but you should probably be roughly aiming for one sub-heading every two to four paragraphs. More importantly though, the sub-headings should group on-page content into logical groups, to allow site visitors to easily access the information that they’re after.

5. Bolden important words

Another way to help users locate information quickly and easily is to bolden important words in some paragraphs. When site visitors scan through the screen this text stands out to them, so do make sure the text makes sense out of context.

Bolden two to three words which describe the main point of the paragraph, and not words on which you’re placing emphasis. By seeing these boldened words site visitors can instantly gain an understanding of what the paragraph is about and decide whether or not they want to read it.

6. Use descriptive link text

In the same way that bold text stands out to screen-scanning web users, so does link text. Link text such as ‘click here’ makes no sense whatsoever out of context so is useless to site visitors scanning web pages. To find out the destination of the link, site visitors have to hunt through the text both before and after the link text.

7. Use lists

Lists are preferable to long paragraphs because they:

– Allow users to read the information vertically rather than horizontally
– Are easier to scan
– Are less intimidating
– Are usually more succinct

8. Left-align text
Left-aligned text is easier to read than justified text, which in turn is easier to read than centre- or right-aligned text.

When reading through justified text the spacing between each word is different so our eyes have to search for the next word. This slows down our reading speed. Right- and centre-aligned paragraphs slow down reading speed even more because each time you finish reading one line your eye has to search for the beginning of the next line.


These eight guidelines are nothing revolutionary nor are they difficult to implement. Yet so many websites structure their content so poorly to the detriment of their site visitors. Have a quick look over your website now – how does it do with regards to these content guidelines?

4 Secrets of a Great Page Layout

By , August 12, 2020 3:18 pm


When it comes to web development, one of the most difficult things to do is the lay out.

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Designers especially the newbies go frantic on how to go about it. It has to be attractive, engrossing, user-friendly and functional. Thus, unraveling the secrets will definitely bind the website.

So, what are these layout secrets?

Together let us unfold them one after another?
1. Centering it all is no good. The secret is doing the contrary and not centering everything. The latter will just make the page disorganized, strewn and drab. The alignment may also seem weak and wanting.

2. The use and mastery of contrast is indispensable. Contrast is one thing that makes the page attractive. The use and mastery of it in color, value, size and weight will greatly affect the site’s appearance and edge. In fact a typeface may appear bigger with the use of contrast in color. The latter can also affect the look of organization of the page. At a glance, a page may appear organized or the exact opposite. That is the secret of contrast.

3. Apply deviations if necessary. Most of the designers practice nowadays is to develop a ‘uniform-pages?look. They try to use same background colors and other peculiarities to establish similarities to the homepage or other pages. But the fact is that viewers can be easily bored with that scheme. Viewers always want something new and by giving them a repetitious work, they are pissed off and transfer to another site where they can feast both their eyes and mind.

Placing lines in between contents also manifests division. Instead of using these lines, use blank ‘buffer zones? This way what are created are invisible lines to make the effect subtle.

4. Do not forget that functionality is the king of web development. Moreover, keep the content and information full, tight and pretty useful. Use the space, don’t waste. Only leave a small percentage for blank spaces. Use the space cleverly in order for the website not to look crowded at the same time loose. Multiple columns are also advisable in order to maximize space.

These four topmost secrets in page layout are so crucial that to break them may spell disaster or the end of your precious site.

Web design and Web application development Company

By , August 9, 2020 6:18 pm


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Importance of W3 Standards

By , August 6, 2020 10:11 pm


With the burgeoning popularity of the internet, new developmental tools are created daily. With these tools come new challenges – marketing, design, cross-browser transitions, etc.

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When the Internet first began its boom, the technologies used in design were forgiving. W3-Compliance wasn’t as necessary because there were fewer browsers, fewer users, and overall fewer technologies in use. With the burgeoning popularity of the internet, new developmental tools are created daily. With these tools come new challenges – marketing, design, cross-browser transitions, etc. All of these can be a daunting task for those web gurus who aren’t well-versed in the W3 Standards. W3 ( is a resource for webmasters and programmers who want the most for their viewing public.

There are numerous technologies used by programmers (ASP, PHP, and Javascript to name a few), but this article will focus solely on XHTML and CSS. W3 has a set of standards for both of these technologies, and making a website W3-compliant ensures that most all viewers will see the site exactly the same way (no matter what browser they’re using). Validation also helps with Search Engine Optimization (SEO) because clean code means easier search-engine spidering.

Cascading Style Sheets, or CSS, is a technology often used in sites with many pages to make aesthetic changes easier. The style sheet is an exterior file that runs interdependently with the HTML (or outputted HTML) of a site. The style sheet serves as a template for the entire site’s color and font schemes, while also controlling borders, sizes, and more. Being able to edit a single file, instead of 100s of changes in many files saves time and precious web design dollars. Validation is imperative to get the most out of a website. That is, a user can upload or copy-and-paste their CSS file to the W3 site, and they’ll be given a list of any errors it contains.

Another of the technologies becoming more popular is Extensible Hypertext Markup Language, or XHTML. XHTML is an extension of HTML 4.0, and, while in its infancy, has become quite prevalent. XHTML conforms to standards moreso than HTML. As such, it is more search-engine and user-friendly:

– XHTML documents conform to XML. XML Tools can double as XHTML tools.
– XHTML is an extension of HTML 4.0. It is more user-friendly and streamlined than HTML.
– XHTML is a combination of HTML and XML in that it can run scripts and applets that use both the HTML and XML DOM (Document Object Model)
– As XHTML grows, XHTML 1.0 documents will be able to interoperate among other XHTML documents making it a more browser transitional language.

To conclude, using the standards of web development lined out by the W3 is imperative for users to get the most out of a site. Often, making a webpage W3-compliant is the first step of SEO, a marketing tool to get the most out of your advertising dollar. Validation is easy, and can be completed if a user has a basic knowledge of HTML-editing and FTP (File Transfer Protocol). Using these tools, coupled with the set of W3 standards can save a lot of money and help the site’s overall functionality.

Website validation:

An Affordable Simple Website Solution

By , August 4, 2020 1:04 am


If you really desire a website or would like to run your present website more effectively I believe is the way to go!

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As a Small Business Advocate, I understand the problems that many small businesses face. I usually don’t have to tell small businesses the advantage of having your own website, but creating a company website is an expense that most small businesses can’t afford, but with, you can create and maintain your own site. Financial concerns and making yourself visible to the world via web are two of the greatest problems a small business may encounter, especially if your company is an e-commerce company. is a site that tackles all of these issues with easy solutions. If you have an existing website or you desire to have one for your business, hobby, etc, they can save you time, money and frustration!

As any entrepreneur, I looked at this site with skepticism. I deal with the problems of small businesses everyday and I know the advantages of having your own website, but I also know how expensive the leap onto the web can be. After going through their tutorial and understanding how easy this process was, I recommend every small business owner take advantage of the opportunity to get your company on the information superhighway with this cost effective method. This tool is very user-friendly unlike any other I have ever seen.

The ability to build, manage and market your own website is brilliant! This site makes creating and maintaining your own website simple and manageable, even with the full schedule small business owners usually have. Staying in close contact with your customers and potential customers are always important to a small business owner’s success. Besides the obvious advantages, after creating your site you are also able to check your webmail accounts at any time. I believe is the small business owner and entrepreneur’s best friend.

Using Graphic Images On Web Pages

By , August 1, 2020 3:26 am


Perhaps one of the biggest mistakes web page designers make is to misuse or overuse graphic images on web pages. Designers become so enthusiastic about using new technology that they tend to focus on “look what we can make for you” rather than a web page’s functionality.


Perhaps one of the biggest mistakes web page designers make is to misuse or overuse graphic images on web pages. Designers become so enthusiastic about using new technology that they tend to focus on “look what we can make for you” rather than a web page’s functionality.

Web page graphics must serve a function. If a graphic image’s only function is “to look cool,” you are unnecessarily increasing the download time of your web pages. “Looking cool” can ultimately cost you more money and make you lose potential customers.

The following list is a summary of the types of graphic images that are acceptable on a web page:

Navigation buttons – Used to help visitors navigate your web site. If designed well, these buttons can be much easier to read and find than text links.

Image maps – Also used to help visitors navigate your web site. If designed well, image maps greatly add to the visual appeal of a web page but can considerably increase the page’s download time.

Logo – Used for your corporate or business identity. Logos increase brand name recognition and add visual appeal to any document or web page.

Bullet points – Used to draw your visitors’ eyes to the main points of your document. Also used to break up a web page full of paragraphs.

Mastheads – Also known as a title graphic. Main function is to let your visitors know which web page they are on. Adding clip art or an illustration to a masthead adds more visual appeal.

Divider lines or horizontal rules – Commonly used to separate footers, categories within a single web page, and FAQ questions and answers.

Background images – Used to enhance the visual appeal of a web page and make a web site easier to navigate. One of the most common background images is a sidebar which usually contains the links to the other pages in your site.

Headings (text graphic) – Commonly used to preserve a typeface that many people do not have on their computers.

Photos – Commonly used to make your web pages seem more personal and more inviting. Visitors’ eyes are naturally drawn to photos of people. An absolute necessity to showcase products on certain e-commerce sites.

All graphic images on your web site should match in colour, typeface, and special effects. For example, the text in all of your navigation buttons should use the same typeface and have the same special effects on them (such as a drop shadow). Your navigation buttons, mastheads, bullet points, and divider lines look best if they are designed using one of the colours in your logo.

For a truly professional-looking web site, the minimum set of graphics on web pages should be a set of navigational graphics, a logo, bullet points, and set of mastheads. If this set of graphics does not significantly increase a page’s download time, then you can add other graphic images to enhance your site. The general rule is to keep web page size between 40-60K. If you are a graphic designer, photographer, architect, or programmer, a 75K web page will still give a relatively fast download time on a 28.8 Kbps modem.

Any extra graphic images on your web pages should serve a function that is directly related to your business. For example, on a web site, you can have illustrations serve multiple functions:

If a design firm has professional illustrators in its staff, they should showcase this talent in some form throughout the web site.

Illustrations can also serve a navigational function. In some web sites, you can tell which section of a web site you are in based on the illustration shown.

A talented web graphic designer can design graphic images which download quickly and look good. Graphic images should be sized down without losing the integrity of the graphic image.

Remember, graphic images are primarily used to enhance a web pages function. If graphic images considerably increase your web pages’ download time, you will have to either size down the graphic images, replace them with smaller images, or replace them with the HTML default bullets, horizontal rules, or coloured heading text

How Graphical images enliven web pages

By , July 29, 2020 6:52 am


Graphical images definitely help enliven your web pages, if they are used properly. There are basically three types of graphic design images available on the Internet these days. They are the GIF (Graphical Interchange Format), JPEG (Joint Photographic Experts Group) and PNG (Portable Network Graphics).

Graphical images definitely help enliven your web pages, if they are used properly. There are basically three types of graphic design images available on the Internet these days. They are the GIF (Graphical Interchange Format), JPEG (Joint Photographic Experts Group) and PNG (Portable Network Graphics).

The GIF graphical design images don’t lose any detail when compressed or decompressed and are thus perfect for hand-drawn art, icons, logos and headlines. The JPEG graphic design images are more efficient than the GIFs for compressing large images but may sometimes lose details when saved and viewed. The PNG graphic design images are a compromise between the GIF and JPEG formats. They are an excellent choice, but are not accepted by the earlier browsers.

There are a few programs that are best used to create web graphical images like Adobe Photoshop, Macromedia Fireworks and Jasc Paint Shop Pro. Color plays an important part in graphical presentations. It is always better to use colors that go well together to produce better graphic art images. Moreover, there are also certain colors that should be used in your graphical designs when you want to signify certain moods or themes of the site. Like for dignity, purple is better and for sites related to technology, silver is the best choice.

When creating web pages with graphics, the file size of the graphical design has to be taken into consideration. If the file is too big, it takes a longer time to download, wherein the visitor to your site will just log off to go to some other site! So prepare graphical designs that are reasonably sized- not beyond 300 pixels in width or height. It is always better to avoid background images while building a web page. This is because this slows the downloading, and in most cases, makes the type difficult to read. It is better to have web pages with graphics that are repeated over again as once a graphic is downloaded, it is stored in the visitor’s cache. So the next time the graphical image is used, it loads faster. Moreover, repeating graphic design image as logos, navigation buttons or through banners adds an element of consistency in the site.

When creating a web page with graphical images, you can easily get free graphical images from numerous websites on the Internet. All you have to do is to visit the website, and you can choose some nifty animated graphical images to liven your web pages and even a service to ‘crunch’ your websites’ graphical images to help them load faster.

Originate Your Thoughts Comes True

By , July 26, 2020 9:44 am


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